Responsibilities

• Own the positioning and messaging for CallRail's AI products, serving as the expert on our buyers, market, and competitive landscape.
• Own performance across your portfolio, using acquisition, adoption, conversion, and churn data to identify opportunities and drive results.
• Recommend pricing and packaging strategies that drive acquisition, product usage, and revenue growth.
• Stay ahead of AI adoption, buyer trends, and the competitive landscape, proactively identifying opportunities and insights that shape product, go-to-market, and investment decisions.
• Partner with Product to turn complex capabilities into simple, compelling narratives that connect individual features to the broader CallRail platform and customer value.
• Analyze customer, product, and sales data to uncover patterns, define segments, size opportunities, and recommend where and how we should go to market.
• Act as the voice of the customer, by collecting and synthesizing research, feedback, and product usage to uncover needs and influence product and GTM strategy.
• Partner across Marketing and Sales to test messaging, promotions, segmentation, verticalization, and GTM strategies, then scale what works.
• Enable Sales and Support with the messaging, training, and tools they need to clearly communicate customer value.
• Lead go-to-market launches for new products and capabilities, aligning cross-functional teams from strategy through execution.

Requirements

• BBS/BA and 7+ years experience in strategic marketing or product marketing, ideally within MarTech, AI, or B2B SaaS. Experience with marketing attribution and SMB audiences is a plus.
• Deep, proven expertise in market research, positioning, messaging, pricing, and go-to-market strategy.
• Track record of leading product & feature launches and GTM strategies that drive measurable revenue and adoption.
• Strong strategic judgment, with the ability to cut through complexity, identify what matters most, and turn insights into clear recommendations.
• Proven ability to independently lead complex initiatives from strategy through execution.
• Operate effectively in a high-velocity, ambiguous environment while maintaining strong judgment and attention to detail.
• Exceptional communication and writing skills, with a talent for making complex products and ideas simple and compelling.
• Extremely comfortable manipulating and analyzing large datasets, with fluency in Excel/Google Sheets and performance metrics.
• Strong analytical mindset, with the ability to turn large data sets into clear insights and strategic recommendations. Looker experience is a plus.
• Strong cross-functional influence, with the ability to challenge assumptions, align teams, and shape decisions across Product, Sales, Marketing, and leadership.

Preferred

• Looker experience is a plus.
• Experience with marketing attribution and SMB audiences is a plus.

Benefits

• Healthcare (one option covered at 100% for employees), Dental & Vision Coverage
• Competitive HSA with company matching
• Paid parental leave
• Flexible vacation policy
• 401K options with company dollar-for-dollar match
• Employee stock options available from day one
• $2,000 annual educational allowance
• Catered lunch every Tuesday * an in-office perk
• MARTA transportation or office parking expenses covered
• Employee charitable donation company match, up to $500 annually