Senior Product Marketing Manager - Brand

New York City, NY (On-site)

$170K/yr – $185K/yrSenior Level5+ years expFull time

Posted 5 days ago

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Job Summary

Own the brand GTM motion for ShopMy, shaping messaging, launches, and enablement for brand buyers across the organization while collaborating closely with Product, Marketing, and Sales.

Job Description

Responsibilities

Brand Positioning & Messaging: Own ShopMy's brand-facing messaging framework — defining our value proposition, positioning pillars, and narrative for brand partners across segments and use cases.
Launch Ownership: Lead GTM strategy for new features and products relevant to the brand audience, partnering with Product, Marketing, and Design to drive awareness, adoption, and measurable impact.
Sales & Revenue Enablement: Define the narrative that moves deals — equipping our Revenue team with positioning, pitch decks, talk tracks, and competitive intelligence that accelerates conversion and deal velocity.
Market & Customer Intelligence: Develop a deep understanding of brand buyer needs, decision-making criteria, and competitive dynamics; translate insight into sharper messaging, stronger positioning, and actionable product feedback.
Cross-Functional Collaboration: Drive alignment across Product, Marketing, and GTM teams, owning the connective tissue that keeps brand launches coordinated, messaging consistent, and the brand narrative sharp at every touchpoint.
Strategic Insight & Market Intelligence: Synthesize performance data, customer insights, and competitive signals into a clear point of view — and use that POV to sharpen ShopMy's brand GTM strategy over time.

Requirements

5–8 years of experience in product marketing, ideally with B2B, marketplace, or platform products
Proven ability to craft compelling narratives for a sophisticated business audience
Exceptional writer and storyteller — you can simplify complexity and make a clear, persuasive case
Strong cross-functional collaborator who can drive alignment without relying on authority
Strong strategic instincts — you connect business goals to market dynamics and can articulate a clear point of view on how to win a brand buyer
Comfortable operating in fast-moving, ambiguity-rich environments
Passionate about the creator economy and the future of digital marketing

Preferred

Experience marketing to brands, advertisers, or enterprise/DTC buyers
Background in influencer marketing, affiliate, or performance marketing
Familiarity with two- or three-sided marketplace dynamics
Experience working alongside a Sales or Revenue team in a high-growth startup

Benefits

Medical & Dental Coverage at 70%
Equity in ShopMy
Flexible PTO
14 weeks of parental leave
Wellness & Social Stipend
Technology Stipend
Learning & Development Stipend
401k program (3% automated contribution from ShopMy!)
Wellhub Membership
Company retreats

Bessemer Venture Partners India

Bessemer Venture Partners is one of the world's oldest and most active venture capital firms, founded in 1911. We have 400+ active portfolio companies, and 150+ IPOs and deSPACs to our name.We've been investing in India since 2006 with a dedicated, on-the-ground team focused on early-stage founders building enduring companies. With over 80 investments in India, we back businesses across AI, Consumer, Cybersecurity, Fintech, and Healthcare. Our India portfolio includes Swiggy, BigBasket, Urban Company, Bharat Matrimony, Medi Assist, NephroPlus, Moxie, Boldfit, Aivar, Graph AI, Easebuzz, Perfios, Transbnk, and more. Globally, our portfolio has included Pinterest, Shopify, Twilio, LinkedIn, DocuSign, Fiverr, Toast, and ServiceTitan. We pride ourselves on partnering with many of our companies from the earliest of stages until their IPO and beyond. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its investment decisions (see Memos) and also learn from the investments we didn’t make (see Anti-Portfolio).We are committed to forging the legacy companies of tomorrow and if you're building something that matters, we'd like to connect.

Founded in 2006

Bengaluru, Karnataka, IND

16 employees (1 in marketing)

www.bvp.com/india