Responsibilities

• Develop positioning, messaging frameworks, value propositions, and product narratives.
• Translate complex features and capabilities into clear customer benefits.
• Create audience-specific messaging based on customer needs, behaviors, and segments
• Ensure product messaging is consistent across web, campaigns, in-product experiences, customer support, and other touchpoints.
• Partner with Creative and Copy teams to guide customer-facing execution.
• Develop go-to-market strategies for new products, feature launches, partnerships, and UX updates.
• Define target audiences, launch objectives, messaging, key benefits, risks, and success metrics.
• Create product marketing briefs that provide cross-functional teams with messaging & strategy direction
• Partner with the Senior Manager of Campaigns to translate product marketing strategy into integrated launch plans.
• Identify launch dependencies and ensure teams are aligned on priorities, timing, and customer impact.

Requirements

• 5+ years of experience in product marketing, go-to-market strategy, integrated marketing, growth marketing, or a related field.
• Experience marketing products to independent creators, entrepreneurs, or small businesses.
• Experience developing positioning, messaging, value propositions, and launch strategies.
• Strong customer instincts and the ability to translate research and data into actionable recommendations.
• Excellent written and verbal communication skills.
• Strong storytelling and messaging judgment.
• Experience partnering with Product, Research, Data, Brand, Creative, and UX teams.
• Strong project management and organizational skills.
• Comfortable managing multiple priorities in a fast-paced and evolving environment.

Preferred

• You have experience in the music industry and a true passion for music
• Familiarity with customer research, audience segmentation, product analytics, and experimentation.
• Experience with subscription plans, pricing and packaging, mobile applications, or international launches.

Benefits

• Paid Time Off including vacation, holidays, paid bereavement, unlimited paid sick days, and company-wide week off between Christmas and New Years—every employee needs time to take care of themselves and their family.
• “Wellness Fridays” year-round (close at 1pm on Fridays)
• Universal Paid Parental Leave for both parents - because we know your newest family member(s) deserve your undivided attention.
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - your health comes first.
• 401k match - an investment in your future.
• Company wide events, outings and volunteer days – we have team spirit and know how to have fun!
• Hybrid Work - employees have the option to work primarily remotely and work from the office 13 days per month on a flexible schedule organized at the department level, in accordance with Company policies.
• Learning and development opportunities and career development training – we believe in promoting and growing our leadership from within the company and proactively invest in our people.
• Free distribution subscription for employees – so you can experience the magic of releasing music worldwide (and give us valuable feedback!).