Responsibilities

• Conducts research meant to identify potential and existing customers, competitors, and markets for automotive products.
• Designs and drafts messaging, product-specific marketing assets including, but not limited to web pages, blogs, data sheets, promotional publications and presentations.
• Plans and delivers content for events, such as conferences, trade shows, or user meetings.
• Proactively takes ownership of the product go-to-market and launch management and drives asset execution and enablement activities.
• Works cross-functionally to ensure successful product launches and go-to-market, including competitive positioning, messaging, enablement orchestration and ensuring go-to-market teams are prepared for launches.
• Collaborate with Demand Generation, Product and Events team on asset execution, based on messaging and positioning.
• Set KPIs and track asset and launch performance
• Mentors other team members on the Product Marketing team

Requirements

• 5+ years applicable experience
• 2+ years of specialized/industry experience
• Bachelor’s degree (or equivalent experience)
• Able to translate technical product innovation and details into compelling stories
• Value-based writing skills, able to create compelling assets across the entire funnel
• Organization skills, able to effectively plan, prioritize and execute between multiple priorities
• Ability to build collaborative relationships with stakeholders and peers
• Professional oral, written communication and presentation skills, able to influence
• Creativity to solve problems and guide Design team to create compelling visual assets
• Analytical and strategic thinker, able to execute initiatives as a part of a bigger picture
• Willingness and ability to mentor junior members of the team

Preferred

• Bachelor’s degree (or equivalent experience)
• 2+ years of specialized/industry experience
• 5+ years applicable experience
• Professional oral, written communication and presentation skills
• Analytical and strategic thinker
• Willingness and ability to mentor junior members of the team
• Ability to build collaborative relationships with stakeholders and peers
• Creativity to solve problems and guide Design team to create compelling visual assets
• Value-based writing skills, able to create compelling assets across the entire funnel
• Able to translate technical product innovation and details into compelling stories
• Organization skills, able to effectively plan, prioritize and execute between multiple priorities
• Mentor junior members of the Product Marketing team

Benefits

• Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being.
• Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
• Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.
• Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
• Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
• Global Mobility: Comprehensive support for international relocations and permanent residency processes.