Responsibilities

• Own branding and social media strategy and calendar across Instagram, Facebook, LinkedIn, producing content that reflects AL Homes' attainable-luxury positioning
• Plan and produce marketing materials — brochures, sales collateral, signage, email campaigns, presentations, and website content — for new home communities, design-build projects, and the Home Transition Program
• Source, brief, and manage external vendors and agencies: photographers, videographers, designers, printers, and media buyers, keeping projects on schedule and within budget
• Partner with sales and design teams to align marketing output with community launch timelines, model home openings, and inventory updates
• Maintain brand consistency and voice across every channel
• Track campaign performance and social engagement, using data to refine content strategy and vendor performance
• Manage the marketing budget across paid media, vendor contracts, and production costs
• Support homeowner and community events with on-site content capture and promotional materials

Requirements

• 4-6+ years of marketing experience, including direct experience in builder, residential real estate development, or a closely related industry — required
• Proven track record managing social media accounts and content calendars that drive engagement and leads
• Experience managing external vendors and agencies — briefing, negotiating, holding creative partners accountable to deadlines and brand standards
• Strong writing and content skills; comfortable producing copy for social, print, web, and sales materials
• Working knowledge of design tools (Adobe Creative Suite or Canva) and social/analytics platforms
• Bachelor's degree in Marketing, Communications, or a related field
• Highly organized, deadline-driven, comfortable juggling multiple active projects and communities at once

Benefits

• AlphaX RE Capital offers a benefits package and a welcoming office culture designed to support our team. Employees are provided with medical, dental, and vision coverage, along with access to a 401(k) retirement savings plan. Additionally, we offer great in-office perks, including complimentary daily lunches, snacks, and coffee, as well as monthly team birthday celebrations to bring everyone together.