Senior Product Marketing Manager

Chicago, IL (Remote)

$148K/yr – $178K/yrSenior Level7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the technical product storytelling for cybersecurity offerings and drive cross-functional launches and field readiness across Product, Sales, SE, and Enablement.

  • GTM strategy and product launch ownership for new capabilities, aligned with broader go-to-market plans.
  • Develop technical narratives, battlecards, and field materials to support both technical and non-technical buyer conversations.
  • Coordinate cross-functional launches and measure impact through customer feedback, adoption trends, and market signals.

Job Description

Responsibilities

  • Develop technically credible product positioning and messaging for Airlock Digital capabilities and solutions.
  • Translate complex cybersecurity functionality into clear customer-facing narratives that resonate with security practitioners, security architects, IT operations teams, and executive stakeholders.
  • Partner closely with Product Management and Solutions Engineering to ensure messaging accurately reflects product capabilities, operational workflows, and customer use cases.
  • Support the execution and refinement of broader product positioning and messaging frameworks through technical differentiation, customer insight, and practitioner-focused storytelling.
  • Ensure consistent application of product messaging across launches, sales assets, partner content, campaigns, website messaging, and customer communications.
  • Drive product-level go-to-market planning and launch execution for product capabilities, feature releases, and platform enhancements in alignment with broader product marketing and go-to-market strategy.
  • Partner with Product Management to define customer problems, technical value propositions, target audiences, use cases, and launch narratives.
  • Lead cross-functional launch coordination across Product, Sales, Marketing, Channel, Customer Success, and Solutions Engineering teams.
  • Develop technical launch messaging, field-facing product materials, sales enablement assets, and customer communications aligned to broader positioning and messaging frameworks.
  • Measure and refine launch effectiveness using customer feedback, field insights, adoption trends, and market response.
Airlock Digital logo

Airlock Digital

5.0 Glassdoor

Airlock Digital is the global leader in application control and allowlisting, trusted by organizations worldwide to protect against ransomware, malware and other cyber threats. Our deny by default solution enables customers to run only the applications and files they trust, with all others blocked from executing. This approach minimizes attack surfaces and helps organizations align their cybersecurity strategies with government frameworks and standards.Serving customers globally, Airlock Digital supports a broad spectrum of industries, including financial services, healthcare, manufacturing and government. We protect legacy systems and the latest versions of the Windows, macOS and Linux operating systems, enabling us to secure modern environments as well as older technologies. Our scalable, simple-to-implement solution forms a key pillar of cybersecurity strategies, delivering robust protection to organizations of all sizes.

Founded in 2013
Adelaide, South Australia, AUS
122 employees (5 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
22.6K
Monthly Google Ads Budget
$603
Traffic Source Mix
Search
48.9%
Direct
38.9%
Referral
6.8%
Social
4.4%
Paid
1%

Headcount Trend

Current headcount: ~123

Marketing Team

Marketing Team Size
5 (4% of company)
Median Career Experience
20 years
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
2