Responsibilities

• Lead strategies for innovative AI-focused campaigns ensuring alignment with business, marketing, and broader company strategies.
• Develop actionable, data-driven recommendations and integrated content strategies spanning the customer buying cycle, incorporating seller feedback and marketing best practices.
• Represent the voice of the customer, using insights and research to inform messaging, creative strategies, targeting, and campaign strategy.
• Oversee the creation and publication of campaign strategies, creative assets, content, and paid media assets to support global readiness and drive high engagement.
• Design and implement scalable ABM (account based marketing) and lead gen processes using innovative and AI-driven tools to accelerate growth and improve campaign outcomes.
• Ensure stakeholder collaboration and alignment through regular v-team meetings, KPI (key performance indicator) tracking, and contributions to MBRs (monthly business reviews), leveraging campaign data and insights.

Requirements

• Master\'s Degree in Marketing, Communications, Business, or a related field AND 3+ years of experience in product marketing, inbound marketing, or integrated marketing (e.g., digital, relationship, social media, campaigns)
• OR Bachelor\'s in Marketing, Communications, Business, or a related field AND 5+ years of experience in product marketing, inbound marketing, or integrated marketing (e.g., digital, relationship, social media, campaigns)
• OR equivalent experience.

Preferred

• 3+ years experience driving Account-based Marketing efforts
• 3+ years experience in influencing a diverse set of stakeholders and orchestrating across functional teams in a fast-paced, dynamic, and matrixed environment
• 3+ years experience in strategy development, planning, and execution of marketing campaigns.

Benefits

• Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here