Responsibilities

• Own Go-to-Market Strategy for AI Agents and Apps
• Define and lead GTM strategy for AI Agents and Vibe Apps across the customer ’s lifec ycle of building, growing and running their online business.
• Develop a n intenti onal and though tful POV on what we need to build an d take to market to help our customer succeed online
• Identify high-impact use cases that drive adoption, engagement, and revenue growth
• Develop positioning and messaging that clearly communicates the value of these AI offerings to SMB, Developers and M id-market customers
• Lead cross-functional launches for Agentic offering —from beta to GA—ensuring strong market entry and sustained adoption
• Partner with Growth, Lifecycle, and Channel teams to drive acquisition, activation, and expansion across all routes to market, including online cart, and sales.
• Develop strategies to increase usage and customer retention through customer-centric experiences
• Simplify complex AI/ML concepts ( e.g. generative AI, automation and tasks ) into compelling, easy-to-understand benefits
• Build narratives that connect agentic functionality to real business outcomes for SMBs (e.g., time savings, revenue growth, ease of use)

Requirements

• 8-10 + years of Product Marketing experience in SaaS, ideally within AI, data platforms, or technical products
• Experience launching AI/ML-powered products or features (Generative AI, automation, or data-driven applications)
• Strong ability to translate complex technical concepts into clear, customer-centric messaging
• Proven track record owning GTM strategy and driving measurable adoption and growth
• Experience working cross-functionally with Product, Engineering, Data Science, and GTM teams
• Strong understanding of customer needs, user behavior, and market dynamics
• Exceptional storytelling, communication, and content development skills
• Data-driven mindset with experience defining KPIs and measuring success

Preferred

• Experience in Agentic offerings (Agents, Apps, LLMs), web hosting, SMB business platforms, or digital presence platforms
• Familiarity with SMB or mid-market customer segments
• Background working with SMBs, developers and/or agencies
• MBA or advanced technical/business degree

Benefits

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences. We foster a culture of belonging and inclusion with learning and development opportunities and 20+ affinity groups.
• Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and more
• Opportunities to learn different aspects of the business, be mentored, and grow your career with Bluehost #OTOD