Responsibilities

• Build the widest selection of AI applications and agents on Microsoft Marketplace by engaging innovative AI builders, accelerating adoption of Microsoft's AI platform, and connecting breakthrough innovation with customer demand.
• Engage AI-native companies, ISVs, software companies, founders, agent builders, and AI innovation leaders through creative, modern, digital-first marketing programs that drive ecosystem growth and measurable business outcomes.
• Define and execute strategic go-to-market motions that recruit AI builders into Microsoft's ecosystem, leveraging communities, creators, influencers, partnerships, events, and digital channels to accelerate engagement and adoption.
• Drive adoption of Microsoft's AI technologies, platforms, tools, and programs through compelling builder journeys that inspire innovators to create, publish, and scale AI applications and agents on Microsoft.
• Accelerate builders from engagement to build, publish, transact, and grow by increasing participation across Microsoft's activation, Marketplace, and commercialization programs.
• Increase adoption of Microsoft Marketplace as the destination where AI applications and agents reach customers, generate demand, and scale their businesses.
• Create and orchestrate cross-functional go-to-market plans across Microsoft AI Platform, Marketplace, Partner, Sales, and Microsoft for Startups teams to accelerate ecosystem growth and commercial impact.
• Connect builder innovation with customer demand by helping bring AI applications and agents to Microsoft's global commercial ecosystem and customer base.
• Identify emerging market opportunities, builder trends, and ecosystem gaps to influence strategy, expand Microsoft's AI ecosystem, and accelerate business growth.
• Lead growth experimentation and performance optimization using customer insights, first-party data, and AI-powered tools to improve recruitment, activation, commercialization, Marketplace participation, and business outcomes.

Requirements

• Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in Product Marketing, Growth Marketing, Developer Marketing, Partner Marketing, Ecosystem Marketing, or related technology marketing roles.
• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in Product Marketing, Growth Marketing, Developer Marketing, Partner Marketing, Ecosystem Marketing, or related technology marketing roles.
• OR equivalent experience.
• Additional or preferred qualifications - Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in Product Marketing, Growth Marketing, Developer Marketing, Partner Marketing, Ecosystem Marketing, or related technology marketing roles.
• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in Product Marketing, Growth Marketing, Developer Marketing, Partner Marketing, Ecosystem Marketing, or related technology marketing roles.
• 5+ years of experience in Product Marketing, Growth Marketing, Developer Marketing, Partner Marketing, Ecosystem Marketing, or related technology marketing roles.
• Experience driving adoption of AI solutions, cloud services, SaaS products, developer ecosystems, software platforms, or emerging technologies.
• Demonstrated hands-on experience designing and executing creative, modern marketing programs that successfully engage technical builders, developers, startups, AI innovators, ISVs, or software companies.
• Success leveraging communities, creators, influencers, social channels, events, partnerships, and digital-first marketing approaches to drive measurable engagement and adoption outcomes.
• Experience building and executing marketing programs that deliver measurable business outcomes.

Preferred

• 6+ years of experience in technology, growth, ecosystem, developer, or partner marketing.
• Experience working with ISVs, AI-native companies, startups, software companies, or developer ecosystems.
• Experience marketing AI platforms, AI applications, agents, cloud technologies, APIs, developer tools, or software platforms.
• Understanding of how technical builders discover, evaluate, adopt, and advocate for technologies and platforms.
• Demonstrated success building community-led, creator-led, influencer-led, or developer-focused growth programs.
• Experience with cloud marketplaces, partner ecosystems, or software commercialization motions.
• Passion for AI innovation and strong knowledge of emerging AI trends and builder ecosystems.
• Cross-functional leadership, collaboration, stakeholder management, and communication skills.