Responsibilities

• Define the narrative and market-entry strategy for Apono’s next chapter as part of 1Password.
• Evaluate existing positioning and messaging, preserve what remains valuable, and evolve what no longer reflects the product or market.
• Build deep understanding of customers, personas, use cases, market dynamics, and the challenges organizations face as AI agents interact with enterprise infrastructure.
• Own messaging, product marketing strategy, launch planning, sales enablement, and the content direction that supports them.
• Partner closely with senior product, engineering, marketing, sales, and go-to-market leaders to connect strategy across the business.
• Bring ideas from strategy through execution, using customer and market feedback to refine the story and priorities.
• Help shape the capabilities and resources the product marketing function needs as the business grows.

Requirements

• Bring experience in cybersecurity, deep technology, or business-to-business (B2B) software, with an understanding of technical buyers and complex markets.
• Bring a clear strength in product marketing, such as product launches, market-entry strategy, positioning, messaging, or narrative development.
• Think strategically while staying close to execution, turning ambiguous opportunities into clear priorities, plans, and outcomes.
• Work proactively and take ownership by identifying what needs to be done, building alignment, and moving the work forward.
• Communicate with clarity and confidence with executive, product, engineering, sales, and marketing audiences.
• Use AI tools and agents thoughtfully to improve research, planning, messaging, and workflow scale while maintaining sound judgment and a human point of view.

Preferred

• Preferred: Have experience shaping an emerging category or working in a high-growth or changing organization.

Benefits

• immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.