Responsibilities

• Product Marketing Strategy and Commercialization - Own product marketing strategy for an assigned group of products, solutions, and strategic initiatives. - Define the target audience, customer problem, market opportunity, value proposition, competitive differentiation, commercial narrative, and route to market for each offering. - Establish clear success measures for launches and GTM programs, including adoption, revenue influence, sales readiness, customer engagement, and market response. - Identify opportunities to improve product strategy, audience strategy, and commercial activation based on customer and market needs. - Ensure products are not only launched, but understood, adopted, sold effectively, and positioned to achieve their commercial potential. - Build repeatable templates, standards, intake processes, launch frameworks, messaging systems, governance mechanisms, and operating rhythms that improve Product Marketing consistency and scale. Positioning, Messaging, and Competitive Strategy - Develop and maintain differentiated positioning, messaging, value propositions, proof points, and claims for priority products and audiences. - Build audience-specific narratives for advertisers, agencies, publishers, and internal commercial teams. - Own the competitive positioning for assigned product areas, including competitor analysis, differentiation, objection handling, and strategic response recommendations. - Translate product capabilities, performance data, customer evidence, market trends, and competitive intelligence into clear recommendations for Product, Sales, and company leadership. - Partner with Insights and Measurement to identify benchmarks, proof points, case studies, and evidence that substantiate market-facing claims. Go-to-Market Strategy and Launch Execution - Lead cross-functional GTM planning for new products, major features, strategic initiatives, and changes to existing offerings. - Define launch objectives, audience strategy, positioning, commercial implications, readiness requirements, dependencies, risks, and measurement plans. - Establish clear roles, decision points, timelines, and accountability across Product, Sales, Marketing, Advertiser Success, Publisher Supply, Campaign Management, Strategy, Insights, Analytics, and Measurement. - Assess launch readiness and recommend whether, when, and how products should be introduced to the market. - Monitor launch performance and market response, identify barriers to adoption, and lead corrective actions when outcomes do not meet expectations. Represent the Market and Customer - Maintain structured feedback loops across customer conversations, sales activity, competitive developments, product performance, launch results, and internal stakeholders. - Synthesize fragmented market signals into clear implications for product strategy, roadmap prioritization, positioning, and commercialization. - Represent customer, market, and commercial considerations in product planning and strategic decision-making. - Challenge assumptions and surface risks when product capabilities, customer expectations, positioning, and commercial plans are not aligned. - Provide leadership with clear recommendations, tradeoffs, and points of view rather than simply summarizing stakeholder input.

Requirements

• 3 to 5+ years of product marketing experience, ideally in a B2B, advertising, media, marketplace, SaaS, or technology environment.
• Demonstrated ownership of product positioning, go-to-market strategy, commercialization, and launch outcomes.
• Strong commercial orientation, with the ability to connect product capabilities to customer needs, competitive differentiation, adoption, and revenue opportunities.
• Experience building differentiated positioning, messaging frameworks, value propositions, competitive narratives, and market-facing claims.
• Experience leading cross-functional product launches and managing complex workstreams, dependencies, decisions, timelines, and stakeholders.
• Strong written communication skills, with the ability to create crisp, executive-ready, customer-ready, and sales-ready materials.
• Ability to operate in ambiguity, impose structure, and move work forward across multiple stakeholders.
• Strong project management skills, with the ability to manage launches, workstreams, timelines, inputs, feedback, and approvals.
• Analytical judgment, including the ability to use data, customer feedback, competitive intelligence, and market signals to shape recommendations.

Preferred

• Direct experience in search advertising, retail media, commerce media, AI, search experiences, publisher monetization, or performance media.
• Experience supporting advertiser-facing GTM, including messaging for advertisers, agencies, sales teams, customer success teams, or account management teams.
• Experience creating sales enablement for complex or emerging products where the category, value proposition, or customer buying motion is still being defined.
• Comfort working in a fast-moving environment where products, narratives, and commercial priorities are evolving.
• Strong judgment on what needs to be standardized, what needs to be customized, and what needs to be simplified for scale.
• Experience building repeatable GTM templates, launch frameworks, messaging systems, or enablement standards.