Product Marketing Manager, Switching
Cisco
San Jose, CA (Remote)
$137K/yr - $259K/yrIn-houseFull-timeMid level6+ years exp.
10 hrs ago
Senior Product Marketing Manager, Acceleration Business
North Carolina, USA
Salary Not AvailableSenior Level8+ years exp
Posted 3 months ago
Job Summary
Own product storytelling for a complex tech portfolio, turning roadmap capabilities into buyer value, driving launches, and enabling sales with crisp content and market-led insight.
- Positioning and messaging for the Acceleration business across personas and buyer needs.
- GTM planning, launch execution, and cross-functional storytelling with Product, Sales, and Communications.
- Enablement content and market insights to steer roadmap priorities and campaign effectiveness.
Job Description
Responsibilities
- Own product positioning and messaging for the Acceleration business, including core narratives, value propositions, and persona-based messaging.
- Develop competitive differentiation and market-facing content that clearly communicates business value and product strengths.
- Partner with Product Management to shape roadmap storytelling and translate capabilities into customer-ready messaging.
- Support pricing, packaging, and strategic planning discussions with market insight and customer perspective. Go-to-Market & Launch Execution
- Lead go-to-market planning for launches, releases, and campaigns that support pipeline growth and customer adoption.
- Create launch strategies, messaging frameworks, and cross-functional plans in partnership with Product, Sales, Demand Gen, and Corporate Communications.
- Ensure launch execution is aligned across internal teams and reflected consistently across web, sales, and campaign assets. Sales Enablement & Content
- Develop enablement content including pitch decks, messaging guides, sales plays, competitive battlecards, and launch materials.
- Equip field and partner teams with the tools, messaging, and training needed to position the Acceleration business effectively.
- Ensure all content is clear, reusable, and aligned with overall company positioning and strategic priorities.
- 8+ years of experience in product marketing, product management, or a related go-to market role within networking, SaaS, or enterprise technology.
- Proven success owning positioning, messaging, launches, and sales enablement for complex technology solutions.
- Strong ability to translate technical capabilities into clear, differentiated business value for multiple audiences.
- Experience partnering cross-functionally with Product, Sales, Demand Gen, Communications, and executive stakeholders.
- Strong understanding of go-to-market planning, portfolio storytelling, and content development across the buyer journey.
- Experience developing enablement assets such as sales plays, pitch decks, competitive materials, launch kits, and messaging frameworks.
- Analytical and strategic mindset with the ability to use market data and performance insights to guide decisions.
- Exceptional written and verbal communication skills with the ability to influence across teams and levels.
- Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
- Self-starter with high ownership, sound judgment, and the ability to drive outcomes independently.
- Our employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent.
- In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees.
- Benefits & Perks vary by Country.
Riverbed Technology
Riverbed is the only company with the collective richness of telemetry from network to app to end user that illuminates and then accelerates every interaction so that users get the flawless digital experience they expect across the entire digital ecosystem. Riverbed provides two industry-leading solutions: the Riverbed Unified Observability portfolio, which integrates data, insights, and actions across IT to enable customers to deliver seamless digital experiences; and Riverbed Acceleration, which offers fast, agile, and secure acceleration of any application over any network to users, whether they are mobile, remote, or on-premises. Together with our thousands of partners, and market-leading customers across the world, we empower every click, every digital experience. Riverbed. Empower the Experience.
Salaries
Product Marketing Manager median pay in the United States
Most pay falls between $101K and $145K. Based on 449 salaries.
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
