Responsibilities

• Lead Go-to-Market: Partner closely with Product to develop and execute high-priority product launch plans from concept to post-launch analysis.
• Arm the Sales Team: Create compelling sales enablement resources and artifacts (decks, one-pagers, web content) that clearly articulate our company's value proposition and key differentiators.
• Master the Market: Conduct deep market and buyer persona research to inform strategic segmentation, targeting, and messaging that drives product adoption.
• Fuel Demand: Collaborate with content and demand generation teams to design and deploy campaign strategies that measurably boost pipeline and market awareness.
• Capture Success: Work with customer success to develop powerful proof points, case studies, and customer stories.
• Drive Iteration: Analyze customer feedback to identify opportunities for product improvement and more compelling marketing campaigns.

Requirements

• 4+ years of proven product marketing experience within B2B enterprise SaaS.
• Exceptional written and oral communication skills with a proven ability to craft compelling narratives and company value propositions.
• Demonstrated ability to quickly learn new, complex technologies and a comfort level with leveraging AI tools (Glean, Claude, etc.) to scale efforts and increase speed.
• A history of successfully launching complex products that deliver significant business results.
• Exceptional people skills and a proven ability to collaborate effectively with colleagues, executives, and cross-functional teams (Product, Sales, Customer Success).
• Expertise in market research and analysis to ask the right questions and drive data-informed decisions.

Preferred

• Prior experience in a contract Product Marketing Manager role.
• Background in HR tech or the talent acquisition industry.
• Experience marketing products through an acquisition or integration lifecycle.
• Familiarity with marketing AI-first, agentic-based products.
• EST timezone helpful for working with European colleagues