Senior Product Marketing Lead

San Francisco, CA (Remote)

$150K/yr – $185K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the competitive intelligence and go-to-market enablement for a cybersecurity platform, delivering rapid AI-powered briefs, battle cards, ROI models, and analyst-ready materials that shorten time-to-market and drive enterprise adoption.

  • AI-driven competitive displacement: rapid briefs and playbooks that tighten messaging against incumbents.
  • Sales enablement and launch content: first drafts in hours, ready for quick enabling and pipeline impact.
  • Analyst-ready and customer-proof programs: materials for Gartner/Forrester and Fortune 500 references that validate differentiation.

Job Description

Responsibilities

  • AI-assisted competitive intelligence: automated monitoring of competitor messaging, product updates, and customer sentiment — synthesized into actionable briefs weekly, not quarterly
  • Sales enablement content generated at startup speed: first drafts in hours using AI, refined with domain expertise, shipped same-week
  • Customer case studies and reference programs with Fortune 500 enterprises
  • Sales enablement content: battle cards, objection handling, ROI models, demo scripts
  • Operationalization guides and maturity models that help customers succeed post-purchase
  • Analyst-ready materials for Gartner, Forrester, and industry briefings
  • Pricing and packaging support as the platform evolves
  • Product/Platform launch messaging and go-to-market materials

Requirements

  • 5-8 years in B2B product marketing, ideally in cybersecurity, identity, or enterprise infrastructure
  • You are AI-native. You use Claude, GPT, and AI research tools as core infrastructure — not a nice-to-have.
  • Competitive analysis that used to take a week takes you a day. A displacement playbook draft is done by end of day, not end of quarter.
  • You are a hands-on keyboard. There is no agency, no junior team, no contractor to hand work to. You write the battle card, you build the ROI model, you draft the analyst brief. Series A means you are the marketing team for your function.
  • You've built competitive displacement programs—not just battle cards, but full motions that targeted specific vendor install bases and drove pipeline
  • Deep comfort with technical products. You can read an architecture diagram, understand API integrations, and translate technical differentiation into business value
  • Experience building customer proof programs: case studies, reference customers, joint conference appearances, customer advisory boards
  • You write well. Not “marketing copy”—clear, credible, technical content that security practitioners respect
  • You use AI tools to accelerate research, drafting, and competitive analysis. You ship faster because of it
  • Experience working directly with analysts (Gartner, Forrester) and understanding how to influence market perception

Preferred

  • Direct experience in identity governance (IGA), identity security, or IAM markets
  • Experience marketing platforms (multi-product) rather than point solutions
  • Background at a company that displaced an entrenched incumbent
  • Familiarity with enterprise sales cycles and CISO buyer personas
  • Experience rebuilding or standing up a product marketing function from scratch at a Series A/B company

Benefits

  • Compensation that reflects your value - We strive to offer compensation that matches leading companies in our industry, because exceptional talent deserves exceptional recognition.
  • Health coverage you can count on - Your wellbeing matter. We cover 100% of medical, dental, and vision premiums for you, and contribute generously toward coverage for your family.
  • Protection and peace of mind - Life, short-term disability, and long-term disability insurance are on us, so you can focus on what matters most.
  • Time for what matters - Whether you're welcoming a new child (12 weeks fully-paid parental leave), recharging with our flexible PTO, or enjoying 13 paid holidays, we support your life beyond work.
  • A culture that brings out your best - Join a team where everyone takes initiative and accountability for our shared success. You'll be surrounded by colleagues who ask bold questions, challenge assumptions, and never stop learning. Here, individual brilliance amplifies through collective impact as we collaborate to achieve what none of us could alone. This is where your growth and our mission become one.
Oleria logo

Oleria

Oleria provides adaptive and autonomous identity security solutions to protect and enable today’s dynamic enterprise. Oleria Adaptive Security offers unparalleled fine-grained access visibility, including access usage insights, at an individual resource level, so CISOs can finally and confidently answer the critical questions: Who has access to what? How did they get it? What are they doing with it? Founded by cybersecurity industry veterans with decades of experience building and operating some of the world's largest security programs, Oleria has received over $40M in funding from Evolution Equity Partners, Salesforce Ventures, Tapestry VC, Zscaler, and other technology luminaries.Oleria is security that sets your business free.

Founded in 2022
Seattle, Waszyngton, USA
84 employees (9 in marketing)

Traffic Signals

Monthly Visitors
9.3K
Monthly Google Ads Budget
$3K
Traffic Source Mix
Search
36.3%
Direct
46.4%
Referral
7%
Social
9.1%
Paid
1.3%

Headcount Trend

Current headcount: ~82

Marketing Team

Marketing Team Size
5 (6% of company)
Median Career Experience
17.5 years
Median Tenure
1.8 years

Funding

Total Funding
$60.1M
Last Raise
$19M
Series Unknown, 4 months ago

Funding History

  • Nov 2025
    Series Unknown • $19M
  • Jan 2024
    Series A • $33.1M
  • Mar 2023
    Seed • $8M

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