Responsibilities

• Define positioning, go-to-market messaging, and launch plans for Rithum's Brands or Retailer platform that unlock meaningful value for retailers and contribute to key growth objectives.
• Develop differentiation that reinforces Rithum's leadership position against competing solutions, and create plans to distribute these assets internally and externally. This includes conducting win/loss interviews.
• Perform detailed market opportunity analysis, including market research, segmentation, buyer personas, key trends, and competitive analysis.
• Drive product launches by co-developing launch plans and managing cross-functional execution.
• Partner across Sales, Revenue Management, Product, Marketing, and Client Success to ensure successful launch execution and business impact.
• Create relevant, impactful, and timely marketing collateral, including sales presentations, pitch decks, sales tools, product data sheets, web content, webinars, blogs, product differentiation materials, social media content, and other assets.
• Independently develop some assets while co-developing others with cross-functional teams.
• Contribute to growth marketing efforts by delivering product content and participating in marketing programs that generate demand for Rithum's products.
• Leverage AI to accelerate content development, strengthen messaging, analyze market and competitive insights, and improve go-to-market execution while ensuring accuracy, quality, and alignment with Rithum's brand standards.
• Develop and maintain internal sales tools that clearly communicate competitive differentiation, objection handling, and positioning strategies.

Requirements

• 3+ years of experience in product marketing or product management.
• Relevant experience in Software-as-a-Service (SaaS), enterprise software – ecommerce tech, retail tech is a plus.
• Ability to distill complex topics into value propositions, concepts, visuals, terms and phrases that resonate with the core buyer persona.
• Experience developing positioning, messaging, and differentiation from the buyer’s perspective.
• Excellent written and verbal communication and presentation skills including the ability to create a full product marketing bill of material and deliver effective presentations to internal and external audiences.
• Strong project management skills, including ability to own projects from start to finish.
• The ability to work autonomously across internal stakeholders.
• The ability to influence others and be a strong, consistent, and clear voice at the table.
• Proven success working with product management to support product strategy, direction and launches.
• A demonstrated history of partnering with sales to drive pipelines and increase win rates.

Preferred

• Bachelor's degree in marketing, business administration or related field; or relevant experience in lieu of degree
• 5+ years of experience in product marketing, product management, or related field.
• Experience in retail media or technical advertising. Experience at a digital marketing agency is a plus.
• Knowledge of the e-commerce industry, B2B Commerce, B2C Commerce, Marketplaces, Dropship, Third Party (3P) retailing.
• Knowledge of merchandising, ecommerce, and retail supply chain management.
• Knowledge of networked, two-sided business models and data integration value propositions.
• Experience working in product marketing roles at scaled tech companies.

Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app and the Employee Assistance Program
• $65/month Remote work stipend for internet