Drive global product strategy and lifecycle for designated lines, with cross-functional ownership from strategy to market execution.

• Partner closely with the Downstream Market Manager to develop global marketing strategies for the designated product line, ensuring alignment with business unit strategies and objectives and supporting revenue, margin, and market share goals.
• Lead upstream market analysis in collaboration with the Downstream Market Manager, leveraging insights on market trends, segment sizes, growth opportunities, competitive landscape, feasibility, profitability, product positioning, Voice of the Customer, and market environment to inform product strategy and downstream execution.
• Own the development of product positioning and value proposition, co‑creating messaging frameworks with the Downstream Market Manager to ensure consistency across commercial, marketing, and sales enablement activities.
• Collaborates with the Downstream Market Manager to deliver products to market, ensuring effective handoff and alignment across strategic marketing, communications, promotions, training, and launch activities that support long‑term brand and product growth.
• Provides strategic input into business plans, key metrics, and annual budgets
• Leads recommendations for global NPD and Sustaining project prioritization
• Select manage, and develop Product Managers and/or Associate Product Managers
• Establish and embody best practices within the Product Management team, ensuring structured collaboration models, handoffs, and decision frameworks with the Downstream Market Management function.
• May support more complex product lines or multiple complex portfolios, serving as a Product Management subject matter expert.
• This position will have direct reports.