Responsibilities

• Own iteration and international growth strategy for the TikTok Web product, using organic search (SEO) as a primary growth channel. Scope includes page experience and design, information architecture, content distribution, KPI frameworks, and experimentation platforms for the full Web product lifecycle.
• Partner directly with external search engine companies and other search-engine teams to validate advanced search strategies and technical guidance, and rapidly translate those findings into actionable product and engineering plans.
• Design and implement end-to-end SEO programs — including standardized information architecture, structured data, traffic acquisition tactics, and client-side conversion funnels — and coordinate with Web and App product and engineering teams to operationalize them.
• Lead full lifecycle product delivery from business analysis and roadmapping through solution design, requirement decomposition, development coordination, launch validation and continuous iteration. Mobilize cross-functional stakeholders (product, engineering, data, content and operations) to ensure timely, high-quality execution.
• Localized and scale growth strategies for global markets: adapt information architecture, metadata, and distribution pathways to regional, linguistic and cultural differences while ensuring scalability, sustainability and regulatory compliance across multiple countries and languages.

Requirements

• 3+ years of product experience in internet or digital businesses (or equivalent career progression), with hands-on exposure to Web products, content distribution or user-growth initiatives.
• End-to-end product mindset that connects business objectives to technical implementation. Able to deliver tightly-coupled solutions across page design, information architecture and engineering; treats SEO as a product lever within a broader product ecosystem.
• Proven experience working directly with large third-party platforms or technical teams to align on requirements and integrate external rules or new technologies into product roadmaps.

Preferred

• Demonstrated ability to craft deep, multi-dimensional strategies in complex business contexts with a focus on long-term value and systematic growth; experience or strong motivation for cross-border and cross-cultural product rollout.
• Excellent cross-team collaboration and project management skills, strong logical thinking and communication skills will be preferred.
• Prior involvement in SEO/search/recommendation projects is a strong plus.