Responsibilities

• Define and execute the vision, strategy, roadmap , and success metrics for Boston Scientific's enterprise marketing analytics platform ecosystem , with Adobe Customer Journey Analytics as the primary platform focus.
• Prioritize enhancements that support stakeholder reporting, marketing optimization, customer journey visibility, digital experience measurement, and enterprise marketing priorities.
• Evaluate Adobe Experience Platform capabilities, Adobe Experience Cloud innovations, AI advancements, and industry trends to evolve the marketing analytics ecosystem.
• Own backlog prioritization, delivery alignment, stakeholder communications, and value realization for marketing analytics platforms .
• Partner with business, digital, technical, Adobe, and implementation teams to define requirements for dashboards, workspaces, metrics, dimensions, derived fields, data views, user stories, and acceptance criteria.
• Translate complex business questions into actionable analytics solutions, including cross-channel reporting across paid, email, direct, web, and other engagement data.
• Evolve CJA capabilities by identifying new reporting needs, improving data usability, and making analytics outputs accessible to stakeholders.
• Monitor analytics quality and operational health through governance, QA, validation, and continuous refinement of CJA configurations and reporting outputs.
• Establish governance standards for KPIs, dimensions, calculated metrics, naming conventions, documentation , and workspace design .
• Develop training, documentation, hold monthly office hours, and best practices to drive consistent enterprise adoption.

Requirements

• Bachelor's degree required, preferably in Business, Marketing, Information Systems, Computer Science, Engineering, or related field.
• 8 + years of experience in Product Management, Marketing Technology, Digital Analytics, Marketing Analytics, Business Intelligence , or related fields .
• Experience leading implementation , launch, or ongoing evolution of Adobe Customer Journey Analytics , Adobe Analytics, or a comparable enterprise analytics platform .
• Strong understanding of Adobe Experience Platform, Customer Journey Analytics, attribution, customer journey analysis, digital experience optimization, and enterprise data architecture.
• Experience partnering with Data Engineering and IT on data ingestion, identity resolution , data quality, external data integration, and cross-channel measurement.
• Experience with analytics governance, QA, validation, and operational health monitoring.
• Experience translating business objectives into requirements , user stories, analytics outputs, roadmap priorities, and Agile backlog practices .
• Strong analytical and problem-solving skills, with the ability to connect platform capabilities to business outcomes and measurable value.
• Excellent communication, stakeholder management, and change leadership skills, including the ability to influence without direct authority.

Preferred

• MBA or Master's degree.
• Experience with Adobe Experience Cloud tools such as Adobe Experience Platform, Adobe Journey Optimizer, Real-Time CDP, or Adobe Analytics.
• Experience with Salesforce Marketing Cloud or enterprise marketing technology ecosystems.
• Experience in healthcare, medical devices, or life sciences.
• Agile Product Owner, Scrum, or Product Management certification.