Responsibilities

• Develops and leads key elements of the promotional brand strategy for the metastatic triple-negative breast cancer (mTNBC) and HR+/HER2-
• Drives execution of core HCP tactics through the management and partnership with external agencies, internal cross-functional partners, and field sales. Regularly measures the success of initiatives
• Implements product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy
• Gains approval for marketing materials through internal review process including management reviews and Med-Legal-Reg. Secures final production
• Works cross-functionally with Sales, Sales Leadership Legal, Regulatory, Medical and other key internal stakeholders
• Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning
• Provides tactical and strategic input on key launch planning workstreams such as: HCP segmentation, congress planning and sales training
• Ensures that all marketing activities are in compliance with regulatory and legal requirements
• Manages the professional marketing budget and project timelines
• Experience in strategic brand development and in leading brand planning for launch products

Requirements

• High School Degree and 12+ Years’ Experience
• OR Associates Degree and 10+ Years’ Experience
• OR Bachelor's Degree and 8+ Years’ Experience
• OR Masters' Degree and 6+ Years’ Experience
• Must have the ability to conduct analysis and use complex analytical tools.
• Must have a demonstrated excellence in project management and effectively managing multiple projects/priorities.
• Must possess strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences.
• Must have a demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials.
• Strategic thinker with ability to formulate, develop and execute development strategy.
• In-depth ability to conceive, develop and implement multi-dimensional marketing and business plans.

Preferred

• MBA or other advanced business degree
• Recent Therapeutic Area knowledge (Oncology or Rare disease).
• Hospital/Institutional marketing experience are a plus
• Track record of successful pharmaceutical/biotech marketing

Benefits

• Benefits include company-sponsored medical, dental, vision, and life insurance plans*.
• paid time off
• a benefits package