Senior Principal/ Principal GTM Strategy

Pleasanton, CA (Hybrid)

$197K/yr – $350K/yrSenior LevelFull time

Posted 1 day ago

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Job Summary

Own and evolve GTM strategy for AI offerings, lead pilots, and coordinate across Revenue, CX, and Partner teams to drive ROI and adoption of CX initiatives.

Job Description

Responsibilities

  • Lead GTM strategy design for growth initiatives in new AI offerings, services and success motions, and customer engagement models
  • Evolve the GTM operating model including role design, engagement playbooks, and handoffs across the customer lifecycle
  • Architect the mid-to-long-term evolution of our GTM model through optimization of structure, segmentation, and coverage models across Revenue, CX and Partner teams
  • Partner with GCO and CX leadership to shape investment theses and business cases for new or scaled motions (e.g., new PS/WSP offerings, proactive support models, scaled success)
  • Define KPIs to measure impact, ROI, and adoption of CX strategic initiatives
  • Craft compelling data models, insightful analytics, and executive-level presentations for strategic recommendations
  • Assess market trends trends, competitive benchmarks and AI-driven advancements to inform GTM strategy choices
  • Design and run pilots for new GTM motions, ensuring clear hypotheses, success metrics, feedback loops, and plans to transition from pilot to global scale
  • Collaborate cross-functionally across GTM, Product, and Finance on execution

Requirements

  • 14+ years in Enterprise SaaS GTM strategy or top-tier management consulting
  • 10+ years of proven track record of taking a GTM strategy from design → pilot → global scale, including experience structuring experiments, measuring impact, and iterating based on results
  • 8+ years of solid understanding of GTM interdependencies (Sales, Partners, Services, Success, Support, RevOps)
  • 8+ years of experience with GTM OKRs and metrics including CX/post-sale metrics (e.g., NRR, NPS, CSAT, adoption, value realization)
  • 11+ years in Enterprise SaaS GTM strategy or top-tier management consulting
  • 8+ years of proven track record of taking a GTM strategy from design → pilot → global scale, including experience structuring experiments, measuring impact, and iterating based on results
  • 6+ years of solid understanding of GTM interdependencies (Sales, Partners, Services, Success, Support, RevOps)
  • 6+ years of experience with GTM OKRs and metrics including CX/post-sale metrics (e.g., NRR, NPS, CSAT, adoption, value realization)
  • Strategic thinker with strong analytical, modeling, and problem-solving capabilities
  • Strong executive presence; ability to influence senior stakeholders across functions

Preferred

  • Strategic thinker with strong analytical, modeling, and problem-solving capabilities
  • Strong executive presence; ability to influence senior stakeholders across functions
  • Adaptable, impact-driven operator comfortable in fast-paced, ambiguous environments
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Workday

Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world. Workday applications for financial management, human resources, planning, spend management, and analytics are built with artificial intelligence and machine learning at the core to help organizations around the world embrace the future of work. Workday is used by more than 10,000 organizations around the world and across industries – from medium-sized businesses to more than 50% of the Fortune 500.

Founded in 2015
Pleasanton, California, USA
27K employees (1,567 in marketing)

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4.7M
Traffic Source Mix
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32.6%
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54.8%
Referral
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Headcount Trend

Current headcount: ~26.5K

Marketing Team

Marketing Team Size
1,080 (4% of company)
Median Career Experience
20 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$2.2B
Last Raise
$2B
Post IPO Equity, 6 months ago

Funding History

  • Sep 2025
    Post IPO Equity • $2B
  • Oct 2011
    Series F • $85M
  • Apr 2009
    Series E • $75M

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