Responsibilities

• Own the US and UK media strategy: Lead Perk's day-to-day PR activity from proactive pitching and newsjacking to reactive press office and crisis communications. You'll be the primary point of contact for US and UK journalists and the go-to expert on those media landscapes internally.
• Build and deepen Tier 1 relationships: Cultivate and maintain genuine relationships with journalists at WSJ, Bloomberg, the FT, CNBC, Forbes and beyond — not just for coverage, but for the kind of background briefings and exclusives that build long-term credibility.
• Shape the corporate narrative: Work with senior leadership to develop and maintain Perk's corporate narrative, ensuring our messaging on company growth, financial performance, AI innovation and platform positioning is consistent, compelling and landing with the right audiences.
• Drive executive profiling: Partner closely with our C-suite to build their media profiles — crafting commentary, preparing spokespeople for interviews, and developing a proactive profiling strategy that puts our executives in front of the journalists and audiences that matter most.
• Translate tech and AI narrative: Work with product and engineering teams to turn Perk's AI and technology innovation into media-ready stories — making complex product developments accessible, relevant and newsworthy for mainstream business press.
• Manage PR agency relationships: Brief, manage and hold our US and UK PR agencies accountable to clear KPIs — bringing the rigour and direction needed to get the most out of the partnership while building in-house capability alongside it.
• Bring AI into the workflow: Bring AI tools into day-to-day PR operations, from media monitoring and drafting to research and reporting, to make the function faster and sharper without losing judgement or voice.

Requirements

• Extensive experience in PR or corporate communications with a clear focus on the US and UK market
• Deep, existing relationships with Tier 1 US and UK financial and business press and proven track record securing earned coverage (digital and broadcast)
• Financial communications background — experienced handling funding rounds, M&A and business performance narratives
• Experience building compelling corporate narratives — able to take complex positioning and turn it into a differentiated story that lands with business press
• Demonstrated experience working directly with senior leadership teams to craft commentary and prepare C-suite spokespeople
• Strong agency management background — comfortable briefing, managing and holding agencies to account
• Strong background in B2B technology, fintech or SaaS essential

Preferred

• Sharp editorial judgement — knows what makes a story
• Strong writer — press releases, bylines, executive commentary and media briefings all to a high standard
• Confident media trainer and spokesperson coach for C-suite executives
• Comfortable working with data (survey results, product analytics, market research) and shaping it into a clear, pitchable narrative
• Commercially minded — understands how PR contributes to pipeline, brand salience and competitive positioning
• Comfortable building AI into day-to-day PR workflows (drafting, research, monitoring, reporting) to work faster without sacrificing judgement or quality.

Benefits

• What We Offer - Receive competitive compensation and equity ownership in Perk - Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays - Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan - Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date - Rest assured that you’re covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans - Plan for your future with our 401(k) plan with company matching contributions - Care for your furry friends through partner discounts on pet insurance - Join our unforgettable Perk events, including our spectacular annual summer party - Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones - Focus on your family with 12-16 weeks’ paid parental leave - Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes - Broaden your horizons with up to 20 "Work from Anywhere" days per year - Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years - Let us help you move to one of our hubs with relocation support Compensation: Compensation for this role is a combination of salary and stock options. The anticipated base salary range is $123,500 - $145,000 per year. Actual compensation may vary based on specific qualifications, experience, and other job-related factors.