Responsibilities

• Media outreach & pitching. Draft and send sharp, tailored pitches to top-tier consumer and parenting/lifestyle press. Turn Tin Can news, moments, and stories into coverage across the outlets that matter most to our audience.
• Media list building. Build and maintain up-to-date, well-organized media lists across our key beats — parenting, tech, business, consumer/lifestyle, and beyond — so we're always pitching the right person, at the right outlet, at the right time.
• Monitoring. Keep a constant pulse on the news cycle, and the broader conversation around kids and tech. Flag timely opportunities for Tin Can to join the conversation, and keep the team in the loop on anything relevant.
• Press materials. Help draft and edit press releases, media alerts, briefing documents, fact sheets, and other written materials that sound unmistakably like Tin Can.
• Product pitching. Get product into the hands of the right press and understand what it takes to convert to coverage — coordinating reviews, gifting, and hands-on placements that show off what makes Tin Can different.
• Editorial calendar support. Help manage our editorial calendar, tracking key dates, launches, and moments so our outreach is always timely and never scrambling.
• Reporting & tracking. Track press coverage, monitor results, and help pull together recaps that show what's working (and what we should try differently next time). Experience with Muckrack is a plus!
• Team support. Prep briefing docs, conduct research, help coordinate logistics, and pitch in wherever the team needs an extra pair of hands — because that's how the best PR teams work.

Requirements

• 1-3 years of PR or communications experience, ideally with some exposure to consumer, lifestyle, parenting, or tech accounts (Internships count! Agency experience is a strong plus).
• Strong writing skills. You can shift tone between a punchy pitch, a formal press release, and a friendly follow-up email without breaking a sweat.
• A genuine interest in media and the news cycle. You know how to find a story, and you're not shy about chasing it down.
• Sharp organizational instincts. You can juggle a media list, a monitoring report, and three pitches in flight without dropping a single one.
• Comfort with ambiguity and a bias toward action.
• A collaborative, low-ego approach.

Preferred

• Bonus points if you already have opinions about which reporters would love a screen-free landline for kids.