Responsibilities

• Own PR strategy for Offroad and Backcountry
• Develop and execute earned media strategies aligned with the priorities of the Offroad and Backcountry businesses.
• Lead the Offroad PR program directly and manage the agency supporting Backcountry PR, setting clear priorities and ensuring high-quality execution.
• Lead storytelling and media engagement
• Translate product priorities, customer insights, technology, partnerships, and Access & Stewardship initiatives into relevant stories for endemic, regional, and national audiences.
• Build trusted media relationships and lead proactive pitching, inbound requests, press materials, product demonstrations, media experiences, and priority media events.
• Serve as an onX spokesperson and prepare executives and subject-matter experts for interviews, speaking opportunities, and other external engagements.
• Integrate PR across the business
• Partner with Product, Growth, Community, Paid Marketing, and business leaders to incorporate earned media into product launches, campaigns, and key company initiatives.
• Advise stakeholders on narrative, timing, audience, and reputational considerations while building alignment across a matrixed organization.

Preferred

• Outdoor Passion: A genuine passion for the outdoors, public land access, off-roading, and backcountry recreation, with the ability to connect authentically with these communities.
• Industry Relationships: Established media relationships across offroad, motorsports, outdoor recreation, consumer technology, or adjacent spaces.
• Growth-Stage Experience: Experience building or scaling PR programs within a high-growth consumer brand, technology company, or outdoor organization.
• Multi-Vertical Experience: Experience supporting multiple products, audiences, or business areas while balancing hands-on execution with agency-led work.
• Affiliate and Commerce Media: Familiarity with affiliate-driven publishers and how earned media can support product discovery, traffic, and customer acquisition.

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle
• Flexible time away package that includes PTO, STO, VTO, and paid holidays