Account Director, Consumer Brand, Nutrition & Wellness - Burson

New York City, NY (Hybrid)

$60K/yr – $140K/yrSenior LevelFull time

Posted 3 hrs ago

Job Summary

Own end-to-end consumer product launch programs, lead earned-media strategy, and manage client relationships while guiding junior team members across multi-client workstreams.

  • Lead launches and media strategies
  • Mentor and develop junior staff

Job Description

Responsibilities

  • Lead planning and execution for consumer product launches, including Colgate oral care launches and Abbott work across Similac and Lingo.
  • Develop earned-media strategies, media materials, and recommendations that help clients sustain product momentum.
  • Build and maintain strong client relationships; present on client calls and help deliver a client-first experience.
  • Guide junior team members, including reviewing their work and helping them develop client-service skills.
  • Support media, influencer, and consumer-facing events, from planning through on-the-ground execution when needed.
  • Bring awareness of news, culture, social trends, and consumer behavior into strategic recommendations.
  • Help identify opportunities to expand client work, particularly within Abbott Nutrition.

Requirements

  • Account management experience in communications, with the ability to manage priorities across multiple client workstreams.
  • Strong earned-media experience and confidence developing media strategies and materials.
  • Experience working directly with clients and presenting recommendations.
  • Experience managing or mentoring junior team members.
  • Strong attention to detail and sound judgment in a fast-moving client environment.
  • Experience in event work, including media and influencer events and consumer-facing activations.
  • Curiosity about culture, social trends, and the changing media landscape.
  • Ability to travel to event launches anticipated for the end of Q4 and beginning of Q1.

Benefits

  • a competitive benefits package
  • mentorship programs with industry leaders
  • robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
Burson logo

Burson

Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future.

New York, New York, US
3.6K employees (764 in marketing)

Salaries

Posted range

$60K/yr – $140K/yr

Taken straight from the job posting.

See all Burson salaries

Traffic Signals

Monthly Visitors
92.5K
Traffic Source Mix
Search
40.5%
Direct
44.5%
Referral
8.4%
Social
5%
Paid
1.2%

Headcount Trend

Current headcount: ~3.7K

Recent News