Responsibilities

• Develop and implement comprehensive PR strategies aligned with KAYALI'S marketing calendar and global brand objectives
• Drive KAYALI'S Media Impact Value (MIV) growth across press and earned media
• Coordinate sponsorship, media and press opportunities
• Nurture and leverage relationships with existing and potential media/brand partners
• Grow and maintain stellar brand awareness and find like-minded brands to collaborate with
• Support in managing reputation and handling sensitive issues with timely, strategic responses in collaboration with the global PR team
• Conceptualize plan, and manage a range of high-profile brand events, product launches, and masterclasses, ensuring each event embodies our brand's essence and values
• Develop and implement comprehensive event strategies that align seamlessly with marketing objectives and brand guidelines, positioning our brand as a category leader
• Oversee and control event budgets, timelines, and logistics to ensure efficiency, quality, and an outstanding event experience
• Coordinate and collaborate with key internal stakeholders and external vendors to achieve flawless execution and cohesion across all event components

Requirements

• 8+ years of experience in PR and event management, preferably in the beauty or lifestyle industry
• Proven track record of successful large-scale events
• Strong project management and budgeting skills
• Understanding of beauty industry trends and influencer landscape
• Excellent communication and networking abilities
• Experience coaching, developing, and managing direct reports
• Excellent team player

Preferred

Benefits

• Premium Medical/Dental/Vision coverage
• Find your Magic Days
• Volunteer Day
• Birthday Leave
• Egg Freezing Benefits
• Employee discounts on all Kayali products
• Quarterly product gifting