Responsibilities

• Serve as the primary day-to-day contact for key U.S.-based clients, building trusted, long-term relationships grounded in strategic counsel and results.
• Lead the development and execution of integrated PR and communications strategies that align with client business objectives and brand positioning.
• Translate brand narratives into compelling, culturally relevant stories that resonate across media, influencer, and consumer touchpoints.
• Proactively identify opportunities for visibility, partnerships, and thought leadership.
• Leverage and continuously grow a robust network of top-tier editors, journalists, influencers, tastemakers, and talent across the U.S. market.
• Drive best-in-class media relations efforts, including proactive pitching, securing high-impact coverage, and managing press moments.
• Oversee influencer and talent engagement strategies, from identification and outreach to negotiation and relationship management.
• Lead the end-to-end execution of PR campaigns, product launches, events, and cultural moments with a strong attention to detail and timelines.
• Collaborate closely with global teams to ensure alignment on messaging, creative direction, and campaign rollout across markets.
• Integrate PR efforts with broader marketing channels, ensuring cohesive storytelling across platforms.

Requirements

• 5-7+ years of experience in public relations, with a strong focus on beauty, lifestyle, and/or consumer brands (agency experience preferred).
• Demonstrated success in leading client accounts and delivering impactful, results-driven PR campaigns.
• Established network of U.S.-based media contacts, editors, influencers, and industry stakeholders.
• Strong strategic thinking skills with the ability to translate insights into actionable plans.
• Exceptional communication, presentation, and interpersonal skills.
• Highly organized with strong project management capabilities and the ability to manage multiple priorities simultaneously.
• Entrepreneurial mindset with adaptability and comfort working in a fast-paced, evolving environment.

Benefits

• Health & Medical Insurance Plan
• 401 K Retirement Plan with 4% Employee Match
• Paid U.S. holidays and four weeks of additional PTO