Head of Marketing - Remote, USA
Formic
USA (Remote)
$145K/yr - $220K/yrIn-houseFull-timeSenior level
4 hrs ago
Senior Planner
Chicago, IL (Hybrid)
$85K/yr – $115K/yrSenior Level5+ years expFull time
Posted 1 month ago
Job Summary
Own the planning lead across target insights, market research, and integrated strategies for pharma brands, guiding workshops, creative briefs, and new business pitches.
- Lead planning on supported brands, including market research and audience journeys.
- Coordinate cross-disciplinary work across Engagement, Media, Marketing Intelligence, and Social.
- Mentor Planners and Associate Planners in the department.
Job Description
Responsibilities
- Target Identification: Deep understanding of target attitudes, beliefs, and behavior.
- Insight Mining: Expertise in uncovering and utilizing target insights.
- Market Research: Able to leverage market research to uncover learnings and insights, with a high level of proficiency in a variety of research methodologies.
- Storytelling & Creative Inspiration: Develop strong verbal, writing, and presentation skills.
- Pharma-Proficiency: Ability to quickly get up to speed on new therapeutic areas.
- New Business Pitches: Act as the Planning lead on new business pitches.
- Planning Projects: Lead planning-focused projects on supported brands, including market research, insight mining, audience narratives, customer journeys, and positioning development.
- Integrated Strategist: Seamlessly coordinate the integration of multiple disciplines, including Engagement, Media, Marketing Intelligence, and Social.
- Workshops: Lead insight, positioning, and messaging workshops.
- Creative Briefs: Author compelling creative briefs.
Requirements
- Experience: 5-7 years prior agency experience, with at least 3 years in Planning.
- Education: Bachelor’s degree (preference for social sciences, marketing, communication, or sciences).
- Pharmaceutical Experience: Pharmaceutical experience is a plus.
- Curiosity: Must be innately curious about human behavior.
- Interest in Health & Wellness: Must have an interest in health and wellness.
AbelsonTaylor Group
With AbelsonTaylor Group, ROI is what you’ll get. A Return On Imagination—through our expertise, insights, creativity, and strategy. Every discipline within our agency dreams up imaginative ways to transform brands and drive measurable market results.
Salaries
Posted range
$85K/yr – $115K/yr
Taken straight from the job posting.
The middle of this range ($100K) is 14% above the median base salary for Marketing Manager roles in the United States ($88K).
Marketing Manager median pay in the United States
Most pay falls between $75K and $105K. Based on 1,243 salaries.
Marketing Team
Marketing Team Size
52 (18% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
6
Traffic Signals
Monthly Visitors
471
Traffic Source Mix
Search
20%
Direct
34.9%
Referral
31.6%
Social
12.4%
Paid
1.1%
Headcount Trend
Current headcount: ~283
News about AbelsonTaylor Group
Links
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