Responsibilities

• Target Identification: Deep understanding of target attitudes, beliefs, and behavior.
• Insight Mining: Expertise in uncovering and utilizing target insights.
• Market Research: Able to leverage market research to uncover learnings and insights, with a high level of proficiency in a variety of research methodologies.
• Storytelling & Creative Inspiration: Develop strong verbal, writing, and presentation skills.
• Pharma-Proficiency: Ability to quickly get up to speed on new therapeutic areas.
• New Business Pitches: Act as the Planning lead on new business pitches.
• Planning Projects: Lead planning-focused projects on supported brands, including market research, insight mining, audience narratives, customer journeys, and positioning development.
• Integrated Strategist: Seamlessly coordinate the integration of multiple disciplines, including Engagement, Media, Marketing Intelligence, and Social.
• Workshops: Lead insight, positioning, and messaging workshops.
• Creative Briefs: Author compelling creative briefs.

Requirements

• Experience: 5-7 years prior agency experience, with at least 3 years in Planning.
• Education: Bachelor’s degree (preference for social sciences, marketing, communication, or sciences).
• Pharmaceutical Experience: Pharmaceutical experience is a plus.
• Curiosity: Must be innately curious about human behavior.
• Interest in Health & Wellness: Must have an interest in health and wellness.