Senior Performance Marketing NY

Responsibilities

• Develop, manage, and optimize large-scale paid acquisition campaigns across multiple platforms
• Conduct in-depth analysis and reporting on campaign performance
• Collaborate with cross-functional teams (Marketing, Sales, Product) to align acquisition strategies with business goals.
• Perform A/B testing to optimize campaign performance.
• Stay up-to-date with the latest trends and best practices in PPC and digital marketing
• Working with a cross-nation team, with some members located in Tel Aviv, Israel.

Requirements

• Minimum 3 years of experience in a similar role managing large-scale paid acquisition campaigns hands on.
• Outstanding Excel and data analysis skills (pivot tables, VLOOKUP, etc.).
• Experience running paid online campaigns at a large scale
• Expertise in at least two of the following platforms: Reddit, Pinterest, Snapchat, Taboola/Outbrain, Bing, Google, X, TikTok, LinkedIn, Quora.
• High-level English proficiency.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Proactive, detail-oriented, and able to work independently.

Preferred

• Experience with organic viral campaigns
• Familiarity with WordPress
• Experience with additional PPC platforms and tools.

Benefits

• Medical, Dental & Vision insurance for you and your dependents.
• $150 weekly Grubhub credit for lunches
• Unlimited paid time off policy
• Hybrid work model
• Eligibility to participate in a bonus incentive plan and stock option plan to give our employees a direct stake in Darrow’s success
• Darrow provides a reasonable range of compensation. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. The range of (total/base) pay for this role is $70,000- $90,000