Sr Manager, Performance Marketing

Responsibilities

• Own creative strategy, testing, and velocity across UAC and Performance Max ( PMax ), alongside Google Search and Apple Search Ads -for a portfolio of high-priority markets with real global scale.
• Manage channel structure, targeting, bidding, and pacing-balancing growth with CAC efficiency and LTV payback.
• Build and run a high-cadence creative testing program across UAC and PMax , working hand in hand with the creative team to brief and launch new concepts, formats, and asset variants every week, with clear hypotheses, success metrics, and fast scale-or-kill decisions-alongside keyword, bidding, ad copy, and landing page tests.
• Track testing velocity and learning rate-tests launched, time to significance, win rate, and creative refresh cadence-and document and share learnings across markets .
• Report on performance and trends across UAC, PMax , and ASA -developing clear creative-level insights and making strategic recommendations to improve results.
• Prepare detailed quarterly plans and forecasts-backed by channel expertise , data, and a bias for testing.
• Collaborate with product and CRO teams to improve conversion paths, app onboarding, and post-click performance.
• Work directly with platform reps (Google, Apple) to unlock beta access, resolve issues quickly, and stay on the cutting edge of campaign innovation.
• Partner with regional marketing teams to ensure your campaigns are aligned with local strategy, language, and customer insights.
• Bring efficiency metrics to the center -owning CAC, CPAs, ROAS, and marginal return analysis to guide smarter spend decisions.

Requirements

• 5-8 years of hands-on experience in paid search, with deep expertise in Google Ads, ASA, and UAC. Hands-on experience running creative tests and scaling Performance Max is essential
• Proven track record of scaling campaigns across geographies and optimizing to aggressive CAC/LTV goals.
• Comfortable owning both strategy and execution-working with large budgets and fast feedback loops.
• Deep understanding of app install campaigns and app lifecycle optimization (onboarding, retention, monetization).
• Able to demonstrate hands on use of Ai to assist with day to day management of campaigns and uncover growth opportunities.
• Strong understanding of how to apply AI to increase creative velocity and quality - from concept generation to asset production and iteration - in partnership with the creative team.
• Proven experience running high-velocity creative testing across UAC and PMax - building test plans, managing experiments, and iterating quickly based on creative and audience insights.
• Cross-functional operator-experienced in working with analytics, product, creative, and regional marketing teams.
• Strong written and verbal communicator, with the ability to clearly share performance results, tradeoffs, and ideas.
• Based in the US or UK. Comfortable working independently across time zones.

Benefits

• Remote first flexibility
• Generous PTO
• 13 Paid Holidays
• Medical / Dental / Vision Insurance
• Life, Disability, and other benefits
• 401k with competitive Employer Match
• Community Service Days
• Generous Parental Leave