Responsibilities

• Own and scale paid media programs across paid search, paid social, display, and retargeting to drive pipeline, self-serve activations, and revenue growth.
• Plan and execute paid media campaigns end-to-end across channels, including strategy, budgeting, targeting, optimization and performance reporting.
• Run data-driven experiments across messaging, creative, landing pages, and channel mix to identify and scale growth opportunities
• Analyze full-funnel performance and translate data into actionable recommendations to improve conversion rates, CAC efficiency, and marketing ROI
• Partner closely with Sales, Product Marketing, RevOps, and Web to align targeting, messaging, follow-up, and measurement across campaigns, including account-based programs
• Communicate results, insights, and investment recommendations clearly to cross-functional stakeholders and leadership
• Evaluate and pilot new channels, vendors, and tactics (including industry publications, media partnerships, and content sponsorships), with a bias toward learning, speed, and efficient growth

Requirements

• 6+ years of experience in performance, demand generation, or growth marketing in the B2B SaaS
• Hands-on ownership of paid media campaigns (i.e. Google Ads, LinkedIn) from strategy through optimization.
• Proven ability to drive pipeline and revenue growth while optimizing CAC, ROAS, and conversion efficiency, using data to inform decisions and improve performance.
• Strong cross-functional leadership skills, with experience driving alignment across Sales, RevOps, Product Marketing and external partners.
• Ability to operate independently in a fast-moving, ambiguous environment, managing multiple priorities with a bias toward action, testing, and iteration.
• Experience testing and scaling new channels, programs, and growth opportunities.
• Hands-on experience with core GTM and marketing tools such as Salesforce, Marketo, Google Analytics, and ABM platforms (e.g., Demandbase, 6sense).
• An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.

Benefits

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend