Responsibilities

• Own and manage all paid media channels end-to-end: Google Ads (Search, Performance Max, YouTube, Demand Gen), Meta, and Microsoft. CTV/Pinterest as growth channel priorities.
• Build and manage our automation and reporting layer using Claude AI and the Google Ads API—replacing manual analysis with scalable, intelligent workflows.
• Align spend to provider capacity market-by-market, partnering with Operations to ensure paid demand matches therapist availability.
• Optimize through the full patient funnel (not just cost per booking, but cost per kept appointment)
• Manage all tracking infrastructure in compliance with HIPAA requirements.
• Brief and direct freelance creative teams on video and static ad assets, ensuring creative is always tested, refreshed, and performing.
• Design and run structured A/B tests across channels, audiences, creative, and landing pages to drive continuous improvement.
• Own geo-level budget pacing, bid strategy, and campaign architecture across a high-volume, multi-location account structure.
• Lead weekly performance reporting and provide strategic recommendations to marketing leadership.
• Phase in CTV/programmatic testing as the core program stabilizes.

Requirements

• 10+ years of hands-on paid media management.
• Hands on Google Ads, Meta Ads, Microsoft Ads experience.
• Experience building the strategy and then executing it.

Preferred

• Healthcare, health services, or patient/consumer acquisition experience, or another regulated industry is a strong plus.
• Familiarity with API-based automation or AI tooling is a strong plus.
• Experience with multi-location or geo-targeted campaign management at scale.
• Programmatic, CTV or Paid Pinterest experience.

Benefits

• An amazing team culture
• Professional development & advancement opportunities
• 401K with a 3% employer match
• Healthcare, Dental, Vision, and life insurance benefits
• Paid time off and paid holidays
• Professional EAP program for team members & household
• Additional coverage options available, such as Short Term Disability, Long Term Disability, and Group Accident Insurance
• Successful Thriveworks employees believe in our mission to help people live happy, healthy lives. They also embody our core values, which focus on the ability and willingness to adapt, raise the bar, act with integrity, achieve our goals, and work well together. If you think you fit the bill and belong on our team, apply today!
• Physical demands for Thriveworks positions may include being sedentary for long periods. Entering text or data into a computer through a traditional keyboard is also a requirement.