Responsibilities

• Channel Ownership: Own the end-to-end lifecycle of paid campaigns across Reddit, X (Twitter), and B2B Review Sites (G2, Capterra).
• Creative Velocity: Partner closely with the creative team to develop platform-native assets. You’ll proactively manage creative refreshes to combat ad fatigue and ensure our brand cuts through the noise.
• Review Site execution: Execution and management of paid placements and lead generation on review platforms including G2 and Capterra.
• Strategic Optimization: Go beyond clicking buttons. You will analyze full funnel metrics and buyer Intent signals to adjust budget and bidding strategies and pivot spend toward high-converting campaigns in real-time.
• Account Hygiene & QA: Maintain obsessive attention to detail regarding tracking links, UTMs, and lead flow. You will perform regular audits to ensure zero "attribution leaks" between platforms and Salesforce.
• Performance Reporting: Deliver weekly "Winner/Loser" reports and monthly QBRs. We value insights over data dumps—your reports must focus on lead conversion and pipeline impact, not just vanity metrics like impressions.