Senior Performance Marketing Manager

Responsibilities

• Plan, launch and optimize campaigns on Meta, Google and new channels within approved spending limits
• Own tracking from first click to closed sale: pixels, conversion APIs, offline conversions, Google Tag Manager, GA4, calls, forms and CRM
• Run a testing program with clear hypotheses and honest reads, then stop what isn’t working and scale what is
• Use AI every day for copy, creative and analysis, and build practical tools and automations with it
• Judge success by cost per closed sale, and work with Sales to improve lead quality
• Report every week on spend, results, what you tested and what’s next
• Support email marketing and organic social

Requirements

• 5+ years in performance or growth marketing, with direct responsibility for a paid budget and measurable B2C customer acquisition results
• Expert, hands-on skill in Meta Ads Manager and Google Ads, with results you can explain: the budgets you personally managed, what you changed, and how acquisition costs or sales improved
• Experience turning individual consumer leads into measurable sales. Experience with a considered purchase and a sales team is a plus.
• Hands-on tracking experience: pixels, conversion APIs, Google Tag Manager, GA4, and sending offline or CRM conversions back to Meta and Google
• A demonstrated ability to use AI to build useful marketing systems, automations, tools or lightweight software, beyond generating content
• A plus: real estate, home services, insurance, legal or other phone-sales lead generation, direct response copywriting, and email marketing (Mailchimp)

Benefits

• 184 hours (23 days) of PTO provided upon starting full-time employment, usable after successfully completing a two-month probationary period. PTO requires advance approval.
• Full time, in office in Allen, TX 75013, five days a week. Classic Country Land does not currently offer employer-sponsored health insurance.