Senior Performance Marketing Manager

Responsibilities

• Campaign strategy and execution: Define and oversee all paid acquisition strategies to fuel growth in our SMB and Commercial segments. Our paid search programs are run by an agency which you will actively manage, and the remainder of our channels will be run in-house directly by you.
• New channel expansion: Rapidly identify, test, and scale new marketing channels to drive growth. Develop a framework for quick experimentation and iteration to assess channel viability and performance.
• Conversion rate optimization: Drive optimization via experimentation on our paid landing pages in close collaboration with our design, website, and analytics teams.
• Budget management: Manage our paid media budget, determining optimal spend allocation across channels based on our goals.
• Data-driven decision making: Analyze datasets to understand our paid marketing funnel and identify opportunities for improvement.
• Cross-functional collaboration: Partner closely with finance, analytics, marketing operations, product, and sales teams to ensure alignment and integration of marketing strategies across the organization, fostering a collaborative approach.

Requirements

• Deep expertise in digital / performance marketing across search, social, affiliate, and display channels (6+ years preferred). Hands-on experience managing paid search campaigns at scale is a must-have.
• Experience developing and executing a paid acquisition strategy at a fast growing company (experience in SMB B2B tech preferred)
• Demonstrated experience in quickly testing and scaling new marketing channels, with a focus on speed and efficiency.
• Strong analytical mindset. Experience analyzing campaign datasets, website metrics, and internal conversion data with a proven ability to translate data insights into action
• Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)
• A strong attention to detail and top-tier organizational and project management skills
• Ability to drive projects forward across multiple teams and manage multiple campaigns at once in a fast-paced environment
• A desire to constantly improve and zero patience for inefficiency
• Self starter: go-getter attitude who likes to get things done on their own initiative
• An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes

Benefits

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation, and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend
• In office hub locations: Denver, CO; San Francisco, CA; Nashville, TN; and Santiago, Chile. Individuals are expected to work from the office 3+ days a week.
• relocation stipend may be available for those willing to relocate to a Checkr hub location.