Senior Performance Marketing Manager

USA (Remote)

$113K/yr – $166K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize multi-channel paid media with ABM intent, driving pipeline through data-driven budget pacing, real-time allocation, and cross-functional enablement.

  • Growth Ownership: Manage SEM, paid social, programmatic, and CTV with full-funnel planning and ROI accountability.
  • ABM & Partnerships: Build account-based programs for priority targets and align with Revenue Marketing and cross-functional teams.
  • Testing & Automation: Lead structured testing roadmaps and leverage platform automation while knowing when to intervene.

Job Description

  • Develop and own paid media strategy across all digital channels, including SEM, paid social, programmatic display, CTV, and emerging platforms.
  • Lead channel planning with a full-funnel perspective, ensuring campaigns align to the buyer journey and drive qualified demand.
  • Manage a significant paid media budget with full accountability for pacing, allocation, ROI, and performance.
  • Make real-time investment decisions based on performance data, reallocating spend to maximize pipeline impact.
  • Oversee both direct spend and third-party vendor investments.
  • Run always-on paid media programs that create continuous demand generation.
  • Partner closely with the Revenue Marketing team to amplify key campaigns, launches, events, and strategic initiatives.
  • Design and execute sophisticated audience targeting strategies.
  • Build and optimize account-based marketing programs for priority accounts.
  • Develop retargeting programs that support long B2B buying cycles and keep prospects engaged.
6sense logo

6sense

4.3 Glassdoor

6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and 20-40% reduction in time to close deals. Know everything, do anything, with 6sense.

Founded in 2013
San Francisco, California, USA
1.6K employees (116 in marketing)
79% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
445.4K
Monthly Google Ads Budget
$187.1K
Traffic Source Mix
Search
52.1%
Direct
39%
Referral
6.9%
Social
1.3%
Paid
0.7%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
78 (5% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$526M
Last Raise
$100M
Debt Financing, 3 years ago

Funding History

  • Jun 2023
    Debt Financing • $100M
  • Jan 2022
    Series E • $200M
  • Mar 2021
    Series D • $125M

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