Responsibilities

• Meta performance end-to-end
• Operate the Meta ad accounts day-to-day across our core brand and new offers.
• Account structure, campaign builds, audience strategy, bidding, budget pacing, daily optimization – you live in the platform, not above it.
• Structure, launch, and scale Meta campaigns with clear CAC and volume targets.
• Profit‑aware scaling: push spend up while keeping ROAS / CAC in target bands. You know when to lean in, when to hold, and when to pull back – and can defend every decision.
• Build and execute structured testing roadmaps (hooks, angles, offers, LPs).
• Creative strategy & execution: Work with cofounder to translate platform signal into briefs, test frameworks, and scale winners.
• - You don't just consume creative - you shape what gets made.
• - Generate and test winning concepts for statics, UGC, and video.
• - Write high‑converting direct‑response copy or tightly direct copywriters.

Requirements

• Proven scale on Meta (hands-on): You've personally operated Meta accounts at 100k+/month spend for DTC ecom brands, in the platform yourself every day.
• 5+ years of Meta-specific depth: You know the platform's quirks, its policy landmines, its bidding behavior, its measurement nuances.
• DTC consumer scale-up background: You've grown brands, not maintained them.
• Structured operator behaviors: Forecasting, weekly reporting cadence, explicit decision rules, written planning.
• Creative fluency: You think in concepts, hooks, formats, and angles - not just metrics.
• Startup intensity: You’ll work 50+ hours/week, async, in a high-ownership culture.

Preferred

• Google Ads experience: Hands-on across search, PMAX demand gen, and YouTube.
• Other channel range:affiliate, programmatic, offline (CTV, podcast, OOH) and potentially TikTok Ads - any depth here accelerates how quickly you can broaden out.
• Healthcare / regulated category experience: (telehealth, weight loss, HRT/ ED/ supplements, or any other category where compliance is a daily reality)
• Attribution sophistication: Comfort with incrementality testing, post-purchase surveys - and a healthy skepticism of platform-reported ROAS.
• Management / mentorship experience: You've hired, developed, and led media buyers before, even informally.
• Crisp written communication: You can translate platform-level mechanics into clear narratives for non-experts (leadership, finance, creative). Your weekly notes are the kind that get forwarded.