Responsibilities

• Own the Patient & Consumer Marketing Capability
• Develop and execute integrated patient and consumer marketing strategies that advance the Integrated Communications vision and support business priorities.
• Translate business priorities into scalable engagement programs that strengthen therapy awareness, generate demand and deepen customer relationships.
• Connect customer insights, content strategy, customer journeys, growth marketing, multichannel activation and analytics into integrated customer experiences.
• Own Patient & Consumer Engagement Strategy
• Develop integrated engagement strategies that support patients and caregivers throughout the customer journey.
• Design and continuously optimize end-to-end customer journeys across awareness, consideration, engagement, conversion and long-term relationship building.
• Develop audience segmentation, lifecycle marketing and personalization strategies that improve customer engagement and business performance.
• Lead patient and caregiver insights to inform marketing strategy, messaging and customer experience design.
• Partner closely with Commercial Marketing, Medical Education, Regional Marketing and Digital teams to ensure patient engagement strategies align with business priorities while delivering a consistent customer experience across all touchpoints.
• Own Growth Marketing & Demand Generation
• Provide strategic oversight for demand generation, CRM, marketing automation, digital media, audience acquisition and patient engagement programs.
• Partner with Growth Marketing specialists and agency partners to develop annual marketing plans, investment strategies, campaign forecasts and optimization plans.
• Review campaign performance, reporting and agency recommendations to maximize marketing effectiveness, customer engagement and return on investment.
• Own Patient & Consumer Content Strategy
• Own the patient and consumer content strategy across the customer journey, ensuring messaging, storytelling and creative assets support therapy awareness, demand generation and long-term engagement.
• Partner closely with the PR & Marketing Communications team to translate integrated communications strategies into patient-centered engagement programs that deliver a seamless customer experience across the full customer journey.
• Collaborate with creative teams and agency partners to develop compelling, compliant content across web, email, CRM, social media, webinars, paid media, video and emerging digital channels.
• Ensure all patient-facing communications reflect audience insights, brand standards and integrated messaging strategies.