Responsibilities

• Develop and execute integrated patient and consumer marketing strategies that advance the Integrated Communications vision and support business priorities.
• Translate business priorities into scalable engagement programs that strengthen therapy awareness, generate demand and deepen customer relationships.
• Connect customer insights, content strategy, customer journeys, growth marketing, multichannel activation and analytics into integrated customer experiences.
• Develop integrated engagement strategies that support patients and caregivers throughout the customer journey.
• Design and continuously optimize end-to-end customer journeys across awareness, consideration, engagement, conversion and long-term relationship building.
• Develop audience segmentation, lifecycle marketing and personalization strategies that improve customer engagement and business performance.
• Lead patient and caregiver insights to inform marketing strategy, messaging and customer experience design.
• Partner closely with Commercial Marketing, Medical Education, Regional Marketing and Digital teams to ensure patient engagement strategies align with business priorities while delivering a consistent customer experience across all touchpoints.
• Provide strategic oversight for demand generation, CRM, marketing automation, digital media, audience acquisition and patient engagement programs.
• Partner with Growth Marketing specialists and agency partners to develop annual marketing plans, investment strategies, campaign forecasts and optimization plans.

Requirements

• Bachelor's Degree
• Minimum of 7 years of relevant experience with 5+ years of people or program managerial experience, or advanced degree with a minimum of 5 years of relevant experience with 5+ years of people or program managerial experience.

Preferred

• Experience in consumer marketing, patient marketing, integrated marketing, brand marketing or demand generation within medical device, pharmaceutical, consumer healthcare or other regulated healthcare industries.
• Demonstrated success developing integrated marketing strategies that influence consumer behavior and deliver measurable business outcomes.
• Experience building end-to-end customer journeys and integrated engagement strategies.
• Strong understanding of direct-to-patient (DTP), direct-to-consumer (DTC), growth marketing, CRM, marketing automation, content strategy and multichannel engagement.
• Strong analytical mindset with experience leveraging marketing performance data to drive strategic decisions.
• Experience leading patient or consumer marketing within a global medical device, pharmaceutical, consumer healthcare organization.
• Experience building and scaling patient engagement, demand generation or integrated marketing capabilities.
• Experience managing integrated marketing campaigns across multiple therapies, brands or product portfolios.
• Experience with Salesforce Marketing Cloud, CRM platforms, marketing automation and digital analytics.
• Experience leveraging AI, personalization and emerging technologies to improve customer engagement and marketing effectiveness.

Benefits

• Medtronic offers a competitive Salary and flexible Benefits Package
• Salary ranges for U.S (excl. PR) locations (USD):$159,200.00 - $238,800.00
• This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).
• The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location.
• The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance , Health Savings Account , Healthcare Flexible Spending Account , Life insurance, Long-term disability leave , Dependent daycare spending account , Tuition assistance/reimbursement , and Simple Steps (global well-being program).
• The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match , Short-term disability , Paid time off , Paid holidays , Employee Stock Purchase Plan , Employee Assistance Program , Non-qualified Retirement Plan Supplement (subject to IRS earning minimums) , and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).