Supervisor, Paid Social Media
Crossmedia
New York City, NY (Remote)
$75K/yr - $95K/yrAgencySenior level4+ years exp.
21 hrs ago
Senior Paid Social Strategist
New York, USA (On-site)
Salary Not AvailableSenior Level4+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive end-to-end social strategy and client-facing delivery for multi-channel campaigns with analytics-backed decision making.
- Own planning, testing, and reporting of platform-agnostic social strategies.
- Must-have: 2-4 years paid social campaign management and strong Excel data skills.
- Standout: Mentoring direct reports and aligning social with broader media goals.
Job Description
Responsibilities
- Lead the research, planning, and client-facing presentation of platform-agnostic social strategies, including independent performance projections and roadmap development.
- Partner with account management and media leads to ensure social strategy aligns with holistic media plans and supports client offline business goals.
- Drive agency-wide innovation by identifying partner betas, authoring strategic POVs, and training the broader team on emerging platform trends.
- Develop and execute superior testing plans for audiences, creative, and bidding strategies, translating results into actionable client recommendations.
- Oversee the full campaign lifecycleâfrom setup and trafficking to optimizationâutilizing QA checklists to ensure 100% accuracy and client brand safety.
- Drive superior performance by optimizing against complex KPIs using a mix of platform tools, third-party analytics, and social listening data.
- Leverage advanced research tools to build data-backed recommendations and stay ahead of the competitive landscape.
- Serve as the final authority on reporting quality, transforming complex platform data and algorithms into accessible "real-world impact" narratives for clients.
- Coordinate with cross-channel teams to identify integrated media insights and demonstrate socialâs influence on the broader mix.
- Lead client reporting presentations, fluently interpreting data and providing technical clarity on campaign delivery and aesthetics.
Requirements
- 2-4 years experience with paid social campaign management
- Bachelorâs degree from an accredited four-year college or university
- Advanced knowledge of social campaign management platforms
- Advanced ability to manage multiple direct reports and complex project deadlines
- Excellent troubleshooting ability; meticulous attention to detail in all deliverables
- Expert fluency with numbers and complex data manipulation in Excel
- Strong internal and client-facing partnership and presentation skills
Preferred
- Focus in Marketing, Advertising, or Communications is a plus but not required
- 2-4 years experience with paid social campaign management preferred in agency or brand setting
GoodApple
Good Apple was born right in the midst of a great period of financial uncertainty. Built on the belief that big agency bureaucracy wasn't necessary to drive scaleable results, a group of former Razorfish employees came together to try and recreate the magic of the early days of Avenue A. Over ten years later, Good Apple continues to operate as that group of friends you love to collaborate with whether you are an employee, publishing, agency, or client partner.
Traffic Signals
Monthly Visitors
2.9K
Traffic Source Mix
Search
29%
Direct
52.2%
Referral
5.8%
Social
11.7%
Paid
1.3%
Headcount Trend
Current headcount: ~744
Marketing Team
Marketing Team Size
62 (8% of company)
