Responsibilities

• Own day-to-day campaign management, optimization, and pacing across Meta for Grüns Adult, with support across emerging Ü Snacks brands
• Manage and optimize paid social spend at scale, including millions monthly Meta investment across Grüns Adult
• Execute full-funnel paid social strategy across prospecting, retargeting, and retention with a constant eye on incremental opportunity
• Partner with the Creative Strategist to concept, test, and iterate on ad creative; media and creative work as one loop here, not two separate tracks
• Lead structured creative testing programs and turn results into clear, actionable insights across creative, audience, and bidding
• Support and scale whitelisting and creator amplification programs, from selection to briefing to performance-driven iteration
• Monitor performance daily against CAC, ROAS, and revenue targets; make proactive adjustments before problems compound
• Contribute to landing page and CRO initiatives that connect paid performance to site conversion
• Stay current on platform changes, creator trends, and emerging tools (including AI)

Requirements

• Has 3-5+ years of hands-on paid social experience in DTC or a high-growth agency
• Has deep, current Meta Ads Manager expertise; you can manage complex, multi-objective campaigns with confidence
• Has a strong grasp of performance marketing fundamentals: CAC efficiency, attribution, incrementality, and how they play out in day-to-day execution
• Has solid hands-on experience with MTA platforms (Triple Whale, Northbeam, or similar) and a real understanding of incrementality testing
• Has experience managing meaningful budgets and hitting efficiency targets, not just running campaigns
• Has hands-on experience with whitelisted or creator-led advertising
• Understands how paid media performance connects to omnichannel outcomes, including retail sell-through, not just online conversion
• Has some TikTok exposure and real appetite to build fluency there
• Communicates clearly cross-functionally; you can turn performance data into stories that drive decision

Preferred

• Proactive, data-driven mindset
• Comfortable with AI tools and using them to inform decisions
• Be comfortable working in a remote, high-trust environment

Benefits

• At Grüns, we’re committed to providing a competitive total compensation package — grounded in market data that considers our size, then the base salary range is $90,000-$100,000 depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team.
• We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can’t wait to tell you about!
• comprehensive benefits package designed to support the well-being and growth of our team
• generous PTO
• free Grüns subscriptions
• well-being perks