Salary: $100k-$120k

Role Overview

We're looking for an experienced Paid Social Manager to take ownership of Meta Ads strategy and execution across a portfolio of client accounts. This is a client-facing role for someone who has grown up in agency life, knows the platform inside out, and is equally comfortable owning client relationships as they are in the weeds of Ads Manager.

You'll be the main point of contact for your accounts — trusted by clients, relied upon internally, and operating with high autonomy and high accountability.

Key Responsibilities

Client Leadership

• Serve as the primary day-to-day contact for your client accounts, building strong relationships and driving confidence in performance
• Lead regular client calls, translate performance into clear narrative, and proactively manage expectations
• Bring strategic thinking to client conversations — not just reporting what happened, but knowing what to do next

Platform Execution & Strategy

• Own campaign builds end-to-end — structure, audience, creative, budget — aligned to performance goals
• Implement and iterate audience strategies: lookalikes, exclusions, interest and behavioural targeting
• Oversee creative trafficking and QA to ensure everything launches correctly and on time
• Apply budget and bid management with confidence, making decisions within agreed frameworks

Daily Monitoring & Optimisation

• Monitor accounts daily for spend pacing, delivery issues, ad rejections, and creative fatigue
• Execute and recommend optimisations, not just flag issues
• Identify anomalies quickly, diagnose root causes, and come with a clear point of view

Reporting & Documentation

• Populate dashboards and client-facing reports with accurate, well-presented data
• Maintain clean change logs and keep internal systems current
• Turn numbers into insight — clients should leave reports knowing what it means, not just what happened

Testing & Learning

• Design and implement A/B test structures in collaboration with senior team members
• Own the documentation of test results and feed learnings back into account strategy

Required Experience

• 4+ years of hands-on Meta Ads Manager experience, predominantly in a performance agency environment
• Proven track record as a client-facing lead — you've owned accounts, managed relationships, and been the person clients call
• Ability to manage multiple client accounts simultaneously without dropping balls
• Strong strategic instinct alongside executional precision — you can zoom out and zoom in
• Excellent written and verbal communication; confident presenting to clients