Responsibilities

• Own paid social and YouTube strategy and execution — building, launching, and optimizing campaigns with accountability to CAC, payback, and revenue targets — while contributing to Quo's broader paid acquisition portfolio including SEM, paid affiliates, and emerging channels.
• Manage and allocate significant paid media budgets, including pacing, forecasting, and performance analysis. Identify and unlock new opportunities to scale across platforms, audiences, and creative.
• Build and execute structured testing roadmaps to continuously improve performance across creatives, audiences, ad formats, messaging, and hooks.
• Be in the platforms daily — building audiences, launching experiments, making real-time optimizations across paid social and YouTube campaigns, including in-stream, Shorts, and Demand Gen formats.
• Lead creative strategy — you bring the brief, the hypothesis, and the success criteria. Partner with Creative to continuously produce, test, and iterate on new concepts based on performance insights.
• Contribute to measurement infrastructure — incrementality tests, attribution frameworks — and make confident investment decisions when the data is incomplete.
• Work with Web Marketing to align on landing page strategy, message match, and post-click conversion optimization.
• Translate performance data into clear narratives and recommendations that influence marketing and leadership decisions.
• Use AI to build systems, not just speed up tasks — automating reporting pipelines, building optimization workflows, training agents to surface daily performance insights.

Requirements

• 8+ years of hands-on paid social experience,including significant in-house experience at a B2B SaaS company or high-growth consumer brand.
• Deep, full-funnel, hands-on experience building and optimizing campaigns across major paid social and video platforms (Meta, YouTube, LinkedIn, Reddit) with significant budget responsibility.
• Track record of driving measurable pipeline impact through your own execution, not just strategy or oversight.
• Creative-first operator: you lead with creative strategy, brief and direct creative teams, and have a systematic approach to testing — structured experiments, clear hypotheses, performance-driven iteration.
• You've contributed to measurement infrastructure — incrementality testing, attribution modeling, value-based bidding signals — and know how to make investment decisions when the data is imperfect.
• AI-fluent in practice, not just in theory — you use AI to build operational systems and automate workflows, not just write copy faster.
• You operate with high agency and autonomy. You thrive in fast-moving environments where you’re expected to both execute and drive strategy, and you don't wait to be told what to do.

Preferred

• AI-fluent in practice, not just in theory — you use AI to build operational systems and automate workflows, not just write copy faster.
• You operate with high agency and autonomy. You thrive in fast-moving environments where you’re expected to both execute and drive strategy, and you don't wait to be told what to do.

Benefits

• equity, extensive medical coverage, a monthly lifestyle stipend, and a flexible PTO policy.