Senior Paid Social Manager

Responsibilities

• Own and optimize paid social advertising budgets across Meta, TikTok, Reddit, and other social platforms for web and mobile app campaigns
• Develop and execute paid social strategies aligned with our growth objectives and brand guidelines
• Build and maintain sophisticated audience targeting frameworks, sustaining results through platform shifts and creative fatigue
• Design and execute structured testing plans across bidding models, creative formats, and audience strategies; produce durable test plans and playbooks the team can reuse
• Collaborate with Creative to develop high-performing ad content, influencing briefs with performance data
• Leverage AI tools to accelerate experimentation and creative iteration. Ex: concept generation, dynamic creative optimization (DCO), and performance prediction to expand test velocity
• Lead learning reviews and document test results so insights are actionable and built into future planning cycles
• Partner with Product and Engineering to identify landing page friction points, propose A/B test hypotheses, and own a CRO testing roadmap across landing pages
• Analyze funnel performance from ad click through to subscription activation, connecting paid media inputs to downstream conversion outcomes
• Partner with data science to develop attribution models, incrementality tests, and LTV signaling pipelines

Requirements

• 6+ years of experience managing paid social campaigns, with at least 3 years focused on subscription or D2C products
• Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC
• Deep expertise in Meta Ads Manager, TikTok Ads, and Reddit Ads platforms, including structured testing across bidding, creative, and audience
• Strong understanding of conversion optimization, audience targeting, and creative testing methodologies
• Experience with attribution models and incrementality testing; able to pressure-test data and validate what actually drove performance before scaling
• In-depth understanding of automated bid strategies with experience optimizing toward CPA or ROAS goals
• Comfortable using AI tools in your day-to-day workflow (Ex: for creative concepting, performance analysis, or experimentation) and genuinely curious about how emerging tools change what's possible
• Excellent analytical skills with proficiency in data visualization tools
• Track record of cross-functional collaboration and stakeholder management

Preferred

• Experience marketing subscription products or digital content services
• Google Tag Manager experience
• Familiarity with mobile app marketing and app store optimization
• Familiarity and eagerness to work with AI tools

Benefits

• - Scribd Flex (flexible work model)
• - Comprehensive health, dental, and vision coverage
• - Mental health support and disability coverage
• - Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
• - Paid parental leave and family support benefits
• - Retirement matching and employee equity
• - Learning and development programs and professional growth opportunities
• - Wellness and home office stipends
• - Complimentary access to the Scribd, Inc. suite of products
• - Enterprise access to leading AI tools