Senior Paid Social Manager

Responsibilities

• Own and execute Sage’s paid social strategy across North America, including LinkedIn, Meta, Reddit, and emerging social platforms.
• Develop paid social channel plans, audience strategies, creative testing roadmaps, and optimization plans that support lead generation, pipeline, and revenue goals.
• Manage paid social campaign execution from planning through launch, testing, optimization, reporting, and performance improvement.
• Partner with Brand and Creative teams to develop and optimize paid social creative, messaging, formats, and content.
• Collaborate with Organic Social to create a more connected paid and organic social approach across priority campaigns and audiences.
• Work directly with agency and platform partners to plan, execute, optimize, and scale paid social campaigns.
• Use performance data to refine campaigns, identify opportunities, and improve marketing-qualified leads, sales-qualified opportunities, pipeline contribution, and return on investment.
• Leverage AI tools and emerging technologies to improve creative development, testing, optimization, reporting, and campaign performance.
• Stay current on social platforms, audience behavior, creative best practices, platform changes, and emerging paid social opportunities.
• Communicate performance insights, recommendations, risks, and decisions needed to internal stakeholders and agency partners.

Requirements

• At least 5+ years of experience in B2B paid social marketing within B2B SaaS/tech
• Hands-on experience managing paid social campaigns across major platforms such as LinkedIn, Meta, Reddit, or similar channels.
• Background owning paid social strategy, audience planning, creative testing, optimization, and performance measurement.
• Experience managing agencies, platform partners, campaign budgets, timelines, and performance expectations.
• Strong analytical skills with the ability to connect paid social performance to lead quality, sales-qualified opportunities, pipeline, revenue, and return on investment.
• Experience partnering cross-functionally with Brand, Creative, Organic Social, Product Marketing, Performance Marketing, Sales Development, agencies, or platform teams.
• Experience using AI tools to improve marketing effectiveness, creative variation, testing, optimization, reporting, or workflow efficiency.
• Strong communication and stakeholder management skills, with the ability to own initiatives, make recommendations, and drive execution with minimal direction.
• Experience working directly with social platform representatives and agency partners.
• Experience testing new social platforms, formats, audiences, creative approaches, or campaign structures.

Benefits

• Competitive annual bonuses (20%)
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)