Senior Paid Social Manager, Homes.com – Richmond, VA at CoStar | Richmond, VA | $81K/yr – $136K/yr

CoStar

Senior Paid Social Manager, Homes.com – Richmond, VA

Richmond, VA (On-site)

$81K/yr – $136K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead and own the B2B paid social program, driving full-funnel demand generation, targeting, testing, and collaboration with sales, analytics, and creative teams.

Own paid social strategy and performance
Develop and optimize full-funnel programs
Collaborate across Sales, Analytics, and Creative teams

Job Description

Responsibilities

Own the paid social strategy for B2B audiences – agents, brokers, and industry professionals
Design and execute full-funnel social programs focused on generating demand, product consideration, and lead generation
Define audience segments and refine targeting strategies
Continuously test and optimize for media efficiency and lead quality
Partner with creative teams to develop B2B-focused assets
Translate product features into clear, compelling value propositions
Guide creative development with platform-specific best practices
Build a testing roadmap across messaging, formats, and CTAs
Track and report on social campaign performance
Partner with analytics teams to evaluate lead quality pipeline impact, and ROI

Requirements

5+ years in real estate B2B social media marketing
Bachelor’s degree from an accredited, in-person, not-for-profit college or university
A track record of commitment to prior employers
Experience running lead generation campaigns across paid social
Ability to balance creative storytelling with performance marketing
Experience with LinkedIn Ads, Meta Ads, and familiarity with Reddit and TikTok campaign management
Analytical mindset with the ability to connect media performance to business outcomes
Strong collaboration skills across marketing, sales, and product teams
Excellent problem-solving, analytical, written and verbal communication, and interpersonal skills
Ability to think strategically and act proactively.

Preferred

Ability to build a strong, engaged community across social media platforms
Ability to develop and implement effective employee advocacy programs
Experience with TikTok and/or Sprout Social
Experience with Asana and/or Canva a plus
Experience with Microsoft Outlook, Teams, Word, PowerPoint, and Excel a plus

Benefits

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Employee Resource Groups

CoStar

Discover what the gold standard in commercial real estate means for you. Reliable tools, resources, trend forecasts and thought leadership every real estate professional needs to make data-driven decisions.Through a deep understanding of over 6 million commercial real estate properties in today’s market, we'll help you find relevant information, meet the right people, and make the deals that are critical to your success.Our highly trained research associates verify the accuracy of hundreds of details on the properties in CoStar's database. By interviewing everyone from brokers to owners and property managers, we make sure our data is up-to-date, trusted and reliable.

Founded in 1987

Arlington, Virginia, USA

213 employees (24 in marketing)

costar.com