Senior Paid Search Strategist

Houston, TX (Remote)

$75K/yr – $90K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own and drive end-to-end SEM programs for clients, overseeing strategy, testing, reporting, and cross-channel optimization across Google Ads, Bing Ads, and related platforms, with a focus on program governance, analytics, and client communication.

SEM strategy and testing roadmap
Campaign execution, optimization, and reporting
Stakeholder communication and quarterly business reviews

Job Description

Responsibilities

Develop and execute SEM strategies in line with client objectives.
Conduct keyword research and competitive analysis.
Create and manage campaign budgets and forecasts.
Develop a robust testing roadmap and ensure continuous evolution of the client’s SEM programs.
Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of last quarter and top testing priorities for the upcoming quarter.
Stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge.
Create, optimize, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and others.
Write and optimize ad copy for maximum CTR.
Set up and optimize landing pages for conversion rate optimization.
Implement A/B tests and other optimization strategies.

Requirements

Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).
Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management.
Certification in Google Ads and other relevant digital advertising platforms
Marketing Agency experience required.
Strong analytical skills and proficiency in data analysis tools.
Excellent communication and presentation skills.
Leadership and team management experience.
Proficiency in SEO (Search Engine Optimization) is a plus.
Familiarity with web analytics tools like Google Analytics.

Benefits

Health Insurance
401(k) & Retirement Savings
Generous Paid Time Off
Flexible Scheduling
Remote-First Culture
Professional Development
Employee Referral Program
And more!

OuterBox

At OuterBox, we believe growth is oxygen. We think outside the box to grow our clients' businesses through digital marketing. Growth is the backbone of every client partnership and the power behind maintaining a solid team. We're a top-rated performance marketing agency offering website design and development, SEO, paid media, CRO, email marketing, eCommerce strategies, marketing analytics, and more. Since 2004, we've helped hundreds of B2B and B2C businesses grow their revenue and operations. We've also helped nurture digital marketing experts through various career stages.We're all in, all the time. That means we pour our integrity, strategies, hard-earned industry know-how, and genuine care for your success (client or team member) into everything we do. We deliver what your business needs to thrive online, driving leads and revenue. And when you're part of the OuterBox team, you know you're at a place that celebrates your uniqueness and supports your professional development. So whether you're a future client or team member, you get the picture—at OuterBox, we deliver results-driven online marketing with a people-first culture that grows business revenue.

Founded in 2004

Akron, Ohio, USA

347 employees (173 in marketing)

www.outerbox.com