Responsibilities

• Campaign Management & Execution
• Own the day-to-day management of paid search campaigns across Google Ads and Microsoft Ads/Bing, ensuring campaigns are well structured, correctly targeted and aligned to business priorities
• Maintain strong account hygiene, including campaign structure, keyword groupings, naming conventions, tracking and budget allocation. Ensure campaigns are set up to effectively reach Basware’s core enterprise ICP across priority markets, leveraging account-based targeting strategies (customer match lists, ABM audience layering, intent data integration) to focus spend on high-value accounts
• Build new campaigns and actively evolve existing activity, including launching new initiatives, refining structures, and scaling or pausing campaigns in line with performance and business priorities
• Optimisation & Performance Improvement
• Continuously optimise campaigns to improve both efficiency metrics (CTR, conversion rate, CPL) and pipeline-stage metrics (cost per opportunity, SQL conversion rate, pipeline velocity), ensuring optimisation decisions are tied to downstream revenue impact rather than top-of-funnel volume alone
• This includes keyword expansion and refinement, negative keyword management, bid strategy optimisation and budget reallocation. Maintain strong control over query expansion and search term quality as match types and automation evolve across platforms
• Run ongoing tests across ad copy, extensions/assets and landing page alignment, ensuring learnings are applied systematically to improve performance over time.
• Keyword Strategy & Search Intent
• Develop and refine keyword strategy aligned to high-intent B2B audiences across finance, shared services and IT personas. Ensure keywords are mapped effectively to buyer journey stages and relevant landing pages

Requirements

• 6+ years’ experience in paid search / PPC, with at least 2 years in a B2B SaaS or enterprise environment at $100M+ ARR scale
• Strong hands-on experience managing Google Ads campaigns with $1M+ annual budgets, focused on pipeline creation and revenue contribution (not just lead generation)
• Experience managing Microsoft Ads/Bing campaigns as part of a broader paid search strategy
• Proven ability to improve campaign performance through structured testing and optimisation
• Experience managing multi-country and multi-language campaigns, including localisation of keywords, ads and landing page alignment
• Experience working with enterprise or high-value audiences and longer sales cycles
• Comfortable working cross-functionally and across multiple time zones
• Understanding of CRO and landing page optimisation
• Experience working alongside SEO teams on keyword alignment
• Demonstrated experience building or contributing to multi-touch attribution models that tie paid search to pipeline and revenue outcomes

Nice to Have

• Awareness of artificial intelligence concepts, tools, or applications is considered a strong asset.

Benefits

• Why You’ll Love It Here
• - Work together with a clear market leader shaping the future of Invoice Lifecycle Management.
• - Make a strategic impact in a role that directly influences revenue performance and customer success.
• - Work with a global, diverse, and high-performing team that values collaboration, learning, and impact.
• - Experience a company that invests in its people and champions innovation, excellence, and continuous improvement.
• - Help finance organizations across the world eliminate inefficiencies, reduce risk, and unlock value through world-class automation.