Senior Paid Search Strategist (B2B SaaS) – Contractor at Basware | Florida, NY

Basware

Senior Paid Search Strategist (B2B SaaS) – Contractor

Florida, NY (Remote)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive paid search initiatives for a global B2B SaaS audience, owning end-to-end campaigns across Google Ads and Microsoft Ads.

Must-have: 6+ years in paid search with 2+ years in a B2B SaaS/enterprise at $100M+ ARR, plus $1M+ annual Google Ads budgets.
Standout: Experience with ABM/intent platforms (e.g. 6sense, Demandbase) and multi-touch attribution.

Job Description

Responsibilities

Campaign Management & Execution: Own the day-to-day management of paid search campaigns across Google Ads and Microsoft Ads/Bing, ensuring campaigns are well structured, correctly targeted and aligned to business priorities
Maintenance of campaign hygiene: structure, keyword groupings, naming conventions, tracking and budget allocation
Build new campaigns and evolve existing activity, launching initiatives and scaling or pausing based on performance and priorities
Optimization & Performance Improvement: Continuously optimise campaigns for efficiency and pipeline-stage metrics with tests across ad copy, assets and landing pages
Keyword Strategy & Search Intent: Develop and refine keyword strategy for high-intent B2B audiences and map keywords to buyer journey stages
Tracking, Attribution & Performance Insight: Own the paid search attribution framework and ensure measurable pipeline/ARR contribution with robust tracking
Reporting: Own performance reporting with pipeline and ARR as primary KPIs and provide full-funnel economics data
Data quality: Ensure high-quality conversion signals and audience data feed back to platforms for AI-driven optimisation

Requirements

6+ years’ experience in paid search / PPC, incl. 2+ years in a B2B SaaS or enterprise at $100M+ ARR
Strong hands-on Google Ads management with $1M+ annual budgets, focused on pipeline creation and revenue contribution
Experience managing Microsoft Ads/Bing campaigns and multi-country/multi-language campaigns
Proven ability to improve performance through structured testing and optimisation
Experience with enterprise audiences and longer sales cycles; cross-functional and time-zone collaboration
Understanding of CRO and landing page optimisation; experience with ABM/intent platforms like 6sense, Demandbase
Technical: GA4, HubSpot analytics, UTM tracking, GTM; Looker Studio/Power BI; Salesforce or similar CRM and revenue attribution tools

Preferred

Awareness of artificial intelligence concepts and tools is a strong asset

Benefits

Work with a global, diverse, high-performing team valued for collaboration and impact
Company invests in people and champions innovation and continuous improvement
Help finance organizations worldwide eliminate inefficiencies and unlock value through automation

Basware

4.0 Glassdoor

Basware is how the world’s best finance teams gain complete control of every invoice, every time. Our Intelligent Invoice Lifecycle Management Platform ensures end-to-end efficiency, compliance and control for all invoice transactions. Powered by the world’s most sophisticated invoice-centric AI – trained on over 2 billion invoices – Basware's Intelligent Automation drives real ROI by transforming finance operations. We serve 6,500+ customers globally and are trusted by industry leaders including DHL, Heineken and Sony. Fueled by 40 years of specialized expertise with $10+ trillion in total spend handled, we are pioneering the next era of finance. With Basware, now it all just happens.

Founded in 1985

Espoo, Uusimaa, FIN

1.7K employees (61 in marketing)

www.basware.com

78% recommend to a friend

84% CEO approval