Senior Paid Search Strategist (B2B SaaS) – Contractor at Basware | USA

Basware

Senior Paid Search Strategist (B2B SaaS) – Contractor

USA (Remote)

Salary Not AvailableSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid search strategy and execution for an enterprise invoicing platform, focusing on high-value ABM accounts and revenue impact.

Own day-to-day paid search across Google Ads and Microsoft Ads/Bing with strong account hygiene and ABM targeting
Must-have: 6+ years in paid search/PPC, including 2+ years in B2B SaaS at scale
Standout: Experience with multi-country campaigns, ABM/intent data inputs, and end-to-end attribution models

Job Description

Responsibilities

Own the day-to-day management of paid search campaigns across Google Ads and Microsoft Ads/Bing, ensuring campaigns are well structured, correctly targeted and aligned to business priorities
Maintain strong account hygiene, including campaign structure, keyword groupings, naming conventions, tracking and budget allocation. Ensure campaigns are set up to effectively reach Basware’s core enterprise ICP across priority markets, leveraging account-based targeting strategies (customer match lists, ABM audience layering, intent data integration) to focus spend on high-value accounts
Build new campaigns and actively evolve existing activity, including launching new initiatives, refining structures, and scaling or pausing campaigns in line with performance and business priorities
Optimisation & Performance Improvement
Continuously optimise campaigns to improve both efficiency metrics (CTR, conversion rate, CPL) and pipeline-stage metrics (cost per opportunity, SQL conversion rate, pipeline velocity), ensuring optimisation decisions are tied to downstream revenue impact rather than top-of-funnel volume alone
This includes keyword expansion and refinement, negative keyword management, bid strategy optimisation and budget reallocation. Maintain strong control over query expansion and search term quality as match types and automation evolve across platforms

Requirements

6+ years’ experience in paid search / PPC, with at least 2 years in a B2B SaaS or enterprise environment at $100M+ ARR scale
Strong hands-on experience managing Google Ads campaigns with $1M+ annual budgets, focused on pipeline creation and revenue contribution (not just lead generation)
Experience managing Microsoft Ads/Bing campaigns as part of a broader paid search strategy
Proven ability to improve campaign performance through structured testing and optimisation
Experience managing multi-country and multi-language campaigns, including localisation of keywords, ads and landing page alignment
Experience working with enterprise or high-value audiences and longer sales cycles
Comfortable working cross-functionally and across multiple time zones
Understanding of CRO and landing page optimisation
Experience working alongside SEO teams on keyword alignment
Demonstrated experience building or contributing to multi-touch attribution models that tie paid search to pipeline and revenue outcomes
Experience with account-based marketing strategies and intent data platforms (e.g. 6sense, Demandbase, Bombora) as audience inputs to paid search
Technical Skills
- Strong knowledge of Google Ads and Microsoft Ads/Bing across Search and relevant campaign types
- Experience with keyword strategy, bidding models and campaign optimisation
- Proficiency in Google Analytics (GA4), HubSpot analytics and reporting, and campaign tracking frameworks
- Familiarity with Google Tag Manager, UTM tracking and attribution models
- Experience using tools such as Looker Studio, Power BI, or similar reporting tools to analyse and visualise performance
- Comfortable analysing performance data and translating insights into clear actions
- Experience with Salesforce (or equivalent CRM) pipeline reporting and revenue attribution tools (e.g. Bizible/Marketo Measure, HubSpot revenue attribution)
- Familiarity with ABM/intent platforms (e.g. 6sense, Demandbase) and their integration into paid search audience strategies

Preferred

Awareness of artificial intelligence concepts, tools, or applications is considered a strong asset.
We highly value candidates who demonstrate curiosity, a proactive mindset and a willingness to explore and incorporate AI-driven technologies into their work.

Benefits

Work together with a clear market leader shaping the future of Invoice Lifecycle Management.
Make a strategic impact in a role that directly influences revenue performance and customer success.
Work with a global, diverse, and high-performing team that values collaboration, learning, and impact.
Experience a company that invests in its people and champions innovation, excellence, and continuous improvement.
Help finance organizations across the world eliminate inefficiencies, reduce risk, and unlock value through world-class automation.

Basware

4.0 Glassdoor

Basware is how the world’s best finance teams gain complete control of every invoice, every time. Our Intelligent Invoice Lifecycle Management Platform ensures end-to-end efficiency, compliance and control for all invoice transactions. Powered by the world’s most sophisticated invoice-centric AI – trained on over 2 billion invoices – Basware's Intelligent Automation drives real ROI by transforming finance operations. We serve 6,500+ customers globally and are trusted by industry leaders including DHL, Heineken and Sony. Fueled by 40 years of specialized expertise with $10+ trillion in total spend handled, we are pioneering the next era of finance. With Basware, now it all just happens.

Founded in 1985

Espoo, Uusimaa, FIN

1.7K employees (61 in marketing)

www.basware.com

78% recommend to a friend

84% CEO approval