EWC Corporate LLC

Senior Paid Search Specialist

Plano, TX (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive national and local Brand and Non-Brand campaigns to acquire guests and optimize media KPIs for European Wax Center.

  • Own national/local brand and non-brand campaigns and optimization
  • Must-have: 3-5 years online advertising experience and Google Ads certification
  • Standout: YouTube campaign management with ecommerce focus

Job Description

Responsibilities

  • Set up, run, and continually optimize Brand and Non-Brand campaigns that meet and exceed media KPIs for the national always-on buy and a variety of local and seasonal efforts.
  • Play an important role in EWC’s guest acquisition engine by converting user intent and search demand into guest bookings and revenue.
  • Architect brand and non-brand campaigns at the national and local levels across both evergreen strategies and key seasonal periods for EWC.
  • Consistently update campaigns and optimize them to hit primary and secondary KPIs.
  • Utilize keyword research and social listening tools to plan for the launches of new products and service offerings.
  • Test a variety of ad copy while staying true to European Wax Center’s brand voice.
  • Consistently update brand, non-brand, and negative keyword lists.
  • Review quality score components and collaborate with the SEO team to improve ad relevance.
  • Leverage value-based bidding to optimize for and measure conversions that are relevant to campaign goals.
  • Plan and manage YouTube campaigns that drive brand awareness and consideration, using audience targeting, creative testing, and performance insights to maximize impact.

Requirements

  • 3-5 years of overall online advertising experience
  • 3+ years of experience managing PPC and YouTube campaigns including eCommerce (shopping)
  • 1+ year of experience setting up and optimizing Google Performance Max campaigns
  • Bachelor’s degree in marketing or related field preferred
  • Google Ads certification required
  • Hands-on experience managing enterprise-level tag management solutions (e.g., Google Tag Manager, Adobe Launch)
  • Advanced GA4 Expertise: At least 1-2 years of experience in Google Analytics 4, with proficiency in setting up custom tracking events, funnels, and goal conversions
  • Demonstrated experience running and analyzing A/B and multivariate tests
  • Experience working on an in-house marketing team is a plus
  • Experience running local campaigns is a plus

Preferred

  • Experience in other paid media channels (paid search, programmatic, etc)
  • Experience running local campaigns
  • Experience in franchise/distributed workforce environments
  • In-house marketing team experience is a plus
  • Cross-training in other paid media channels
  • Google Search Ads 360 experience preferred